Social Media & Content Strategist

New York City, NY
Communications – Communications /
Full-time /

OXMAN is a hybrid Design and R&D company that fuses design, technology, and biology to invent multi-scale products and environments. The fusion of disciplines within our work opens previously impossible opportunities within each domain—allowing design to inspire science and science to inspire design.

At OXMAN, we question dominant modes of design that have divorced us from Nature by prioritizing humanity above all else (human-centric design). Although it is design that has caused this rift, we believe that design also offers the greatest opportunity to heal it.

We propose a Nature-centric approach that delivers design solutions by, for, and with the natural world, while advancing humanity. In this pursuit, we reject all forms of segregation and instead call for a radical synergy between human-made and Nature-grown environments.

This approach demands that we design across scales for systems-level impact. We consider every designed construct a whole system of heterogeneous and complex interrelations—not isolated objects—that are intrinsically connected to their environments. In doing so, we open ourselves up to moving beyond mere maintenance toward the advancement of Nature.


OXMAN is seeking a Social Media & Content Strategist to join an all-star interdisciplinary team of deep thinkers and brilliant makers. The Social Media & Content Strategist will be an integral player in the next step of OXMAN’s journey as it prepares for the formal public launch of the company out of stealth and beyond. This person thrives at the intersection of nuanced storytelling, content production & curation, and communications strategy, embodying stellar aesthetic discernment for visuals and narratives tailored to a range of external channels and audiences. In this role, they will oversee Social Media – primarily Instagram – guiding strategy, timeline, content creation, community engagement, and platform management.

The ideal candidate holds the capacity to navigate and resolve uncertainty, moving fluidly between the domains of art, architecture, design, science, and technology while ensuring timely, consistent, effective, and precise messaging that aligns with OXMAN’s voice and mission. They will collaborate closely with our team of designers and scientists to support, and at times direct, the production of stunning visuals and authentic narratives. As our communications needs increase, this person may also have the opportunity to grow an overarching strategic narrative that serves as the ‘north star’ across all communications platforms & activities: social media, website, press releases / kits, and external engagements.

Core responsibilities

    • Manage Instagram by guiding an overarching strategy for timeline, posting, community engagement, and key messaging 
    • Originate and drive story ideation, narrative strategy, and content production for social media in collaboration with OXMAN design team
    • Support production environments by managing contractors, overseeing shoot days, and curating assets post-production
    • Maintain knowledge of current industry trends and best practices
    • Analyze performance metrics to measure the effectiveness of social media campaigns and make data-driven decisions to optimize future campaigns
    • Develop and implement processes and policies to define the social media & communications functions within the organization
    • Opportunity to develop overarching visual & strategic narrative that serves as the ‘north star’ across all communications platforms & activities
    • Opportunity to collaborate with contractors and agency partners across content creation, branding, and public relations
    • Communicate ideas, work, and progress clearly, including by engaging in team meetings, presentations, and other creative communication outlets

Qualifications & competencies

    • Minimum 3 years of relevant professional experience
    • Bachelor's degree required
    • Ability to thrive in a fast-paced entrepreneurial environment
    • Stellar visual storytelling and design skills
    • Experience in production environments and familiarity with Adobe Creative Suite 
    • Experience using Figma for creating internal & external presentations
    • Strong writing skills with clear and concise prose
    • Portfolio of visual communications work demonstrating out-of-the-box thinking and stellar taste, inclusive of social media or marketing campaigns, editorial, and other digital marketing materials
    • Highly accountable, self-directed, and willing to roll up sleeves to move projects forward
    • A demonstrated ability to understand complex and technical subject matter, along with the skills needed to simplify and communicate these topics for a broad audience
    • Strong commitment to the team; maintains positive working relationships with diverse people, including internal team and external partners
OXMAN does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other legally protected characteristics.

NYC Pay Range:  $68K - $125K

Salary is based on a number of factors including job-related knowledge, skills, experience, and other business and organizational needs. Our compensation package also includes variable compensation in the form of year-end bonuses, benefits, immigration assistance, and equity participation.