Brand Marketing Associate

Chicago, IL /
Marketing /
Full-time Remote
About Obie

Obie is reinventing the insurance process for landlords and real estate investors. Whether you're a seasoned investor or just starting out, Obie makes requesting a quote and getting coverage simple and transparent. We’re on a mission to disrupt the single and multi-family rental property insurance sectors, and are looking for motivated and passionate individuals to join us!

Brief Summary of Role
Are you looking for a chance to make a huge impact on a growing startup? We’re looking for a Brand Marketing Associate who is creative and relentless in figuring out ways to grow Obie’s business. This is a unique cross-functional role that works hand in hand with our Insurance and Partnerships Teams and will report directly to the Chief Insurance Officer. 

Our ideal candidate will become an industry expert within the SFR and Real Estate Investing market identifying key trends and developing creative opportunities to effectively promote Obie solutions and products. If you’ve got a way with words and are passionate about crafting the perfect caption to drive engagement - we want to hear from you!

What You'll Do:

    • Marketing + Brand Awareness
    • Provide tactical support to develop marketing materials, improve digital presence, and execute: trade shows, print collateral, newsletters, advertising, promotions and special events
    • Research SFR (single family rental) industry -  reporting key trends to leadership teams/ monitor the market and identify creative opportunities to effectively promote Obie solutions and products
    • Manage social media platforms and podcast script/development
    • Understand dialogue and needs of all internal stakeholders to properly assist with all marketing content
    • Keep the Obie FAQ section on website up to date and through that identify opportunities for podcast/video content
    • Launch CSAT/NPS score and monitor 

    • Partnerships
    • Collaborate with Partnerships Team to develop, create and maintain avenues that drive revenue through strategic packaging of the Obie product offerings
    • Develop B2B2C content to optimize partner relationships
    • Draft marketing copy for ads/partner promotions and new product launches
    • Obie Newsletter : Develop content and manage cadence/send to engage with partners, aggregators, Obie Private Client
    • Assist with marketing launch of new products and partners

    • Public Relations and Events
    • Create and build brand awareness within the insurance, real estate, and technology communities
    • Assist with all preparations for future industry events and conferences
    • Develop external content to share leading up to and immediately following industry events and conferences

What You'll Bring

    • High energy, enthusiastic, passionate marketing professional
    • High desire to work in a startup environment with a can-do, positive attitude and willingness to wear multiple hats in a given day
    • Strong writing and copy editing skills; ability to break down complex topics into easily digestible terms
    • Exceptional organization and project management skills + demonstrated ability to work with cross-functional teams
    • 2+ years of B2B marketing experience is preferred or 2+ years of product marketing experience
    • Experience writing B2B marketing/advertising materials
    • Results oriented
    • Creative and tech forward - looking to disrupt an antiquated industry
    • Proficiency across major social media platforms and an understanding of podcasting and on demand content
    • Bonus Points: Chicago-based candidate with the ability to work in-person to the Chicago office at least 2 days a week
Obie has you covered

Being in the insurance industry, we understand the importance of comprehensive benefits for you and your family. These are just some of the benefits and perks we provide:

Competitive salary
Flexible time off with an encouraged minimum time away to support a healthy work-life balance
12 weeks of Paid Parental Leave
Great health, dental and vision coverage
Life Insurance
Flexible Spending & Health Savings Accounts
Stock Options
401k match
Pet Insurance Reimbursement
Equipment budget - everything you need to do your best work
Professional development support
Company off-sites to support team development (as COVID allows)
Summer hours