Head of Demand Generation

San Francisco, CA /
Go-to-Market (GTM) /
Full-time
There are 22M+ Americans who suffer from treatment-resistant mental health conditions, meaning they’ve failed two or more conventional treatments. Our mission is to further innovative mental health treatments (ranging from FDA-approved psychedelic medicines to neuromodulation to digital therapeutics to novel molecular approaches) for those patients who are suffering the most. We do this by empowering providers, improving patient care, and accelerating research. Our electronic medical records software is used by mental health doctors and their patients across the US. We analyze the data to help the doctors deliver better care and also offer insights to help research and development of new treatments that actually work.

Backed by top-tier investors (e.g. General Catalyst, Future Ventures, Tiger Global, Y Combinator, Jerry Yang, Joshua Kushner, etc.), Osmind’s team consists of mission-driven experts from across tech and healthcare. We're a tight-knit group of intellectually rigorous, highly collaborative, deeply caring, and fun team members. We've been featured in publications such as Forbes and Crunchbase News.

The opportunity
We are a series A funded Public Benefit Corporation (PBC) building something that actually moves the needle on the global mental health crisis. (See here for an article our cofounder Jimmy wrote about PBC’s.) We are searching for a demand generation and growth leader who will lead our top-of-funnel efforts, for our Electronic Health Record product, leveraging your skills to reach mental health providers and generate new business. This role will report into our Chief Growth Officer.
Let’s transform mental healthcare, together.

What you'll do
-Lead, strategize and execute on the hypergrowth of our provider EHR business with the ultimate goal of massively scaling the number of booked demos you drive
-Develop strategy and lead your team to execute multichannel top-of-funnel marketing campaigns, adapting your marketing skills to the unique needs of healthcare providers
-Assess and implement optimization at each stage of the funnel to improve conversions and drive revenue growth
-Build and manage a team of marketing managers, marketing agencies, content marketers, RevOps, paid marketers, and more
-Work cross-functionally with Sales, Product, and Customer Operations to achieve your objectives
-Manage technical aspects of key marketing systems and reporting tools (marketing automation, account-based marketing, buyer intent, ad words, re-targeting, etc) used to generate, distribute, and report on leads
-Own and manage budget and determine how to efficiently allocate resources and track effectiveness via setting KPIs

Preferred qualifications
-8+ years of B2B demand gen marketing experience
-Track record of top-of-funnel success: paid advertising, email marketing, content marketing, web optimization, SEO, etc.
-Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
-The scrappiness, autonomy, and creativity that allows you to thrive in ambiguous, uncertain environments. Willingness to experiment and have a growth mindset
-Analytical chops that allow you to use data to inform your strategy
-Excellent written and verbal communication skills
-Startup experience (Series C or earlier) to demonstrate that you can thrive in our fast-paced environment and efficiently allocate resources
-Passion for fixing our broken mental healthcare system
-Willingness to work locally out of our office in San Francisco once COVID is over! (We will be in the office 2-3 days a week long-term)
-Management experience: you've hired and built a team

Nice to haves
-Deep understanding of the healthcare system. Experience selling to, marketing to, or working with healthcare providers
-Passion for innovative mental health treatments, e.g. psychedelic medicine, neuromodulation. -You get excited about the science and where this field is headed. You've followed the news and are embedded in existing communities
-You're well versed with other areas of marketing such as product marketing, lifecycle marketing, brand marketing
-You enjoy marketing to an SMB or high-velocity customer base

Benefits
-Competitive salary and equity package
-100% employer contribution to healthcare insurance (medical, dental, vision) and 50% contribution for dependents
-401K matching
-Unlimited PTO
-Flexible working hours to match your style. Hybrid working style with a mix of work-from-home and in-office. In-office in San Francisco (Potrero Hill) 2-3 days a week starting January 2022
-In-office perks: food and lunch, snacks and drinks, happy hours, etc.
-Contribute to one of the most innovative areas of medicine: frontier neuropsychiatry
-Be part of an all-star team that is intellectually rigorous, highly collaborative, deeply caring, and likes to have fun
-Tremendous growth opportunity and autonomy given we're a high-growth startup

About Us & More
The tl;dr: we're a tight-knit group of intellectually rigorous, highly collaborative, deeply caring, and fun team members. We take the work that we do very seriously, but we don’t take ourselves too seriously. Sometimes you’ll catch us singing karaoke, making memes, or going out for runs together
We have a five-star average Glassdoor review
Some candidates may see the list above and feel discouraged because they don't match all the items. Please apply anyway: there's a good chance you also have important skills we’ve missed! We are committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, underrepresented people of color, LGBTQ+ people, veterans, and people with disabilities.