Content Marketer

San Francisco, CA /
Go-to-Market (GTM) /
Full-time
There are 22M+ Americans who suffer from treatment-resistant mental health conditions, meaning they’ve failed two or more conventional treatments. Our mission is to further innovative mental health treatments (ranging from FDA-approved psychedelic medicines to neuromodulation to digital therapeutics to novel molecular approaches) for those patients who are suffering the most. We do this by empowering providers, improving patient care, and accelerating research. Our electronic medical records software is used by mental health doctors and their patients across the US. We analyze the data to help the doctors deliver better care and also offer insights to help research and development of new treatments that actually work.

Backed by top-tier investors (e.g. General Catalyst, Future Ventures, Tiger Global, Y Combinator, Jerry Yang, Joshua Kushner, etc.), Osmind’s team consists of mission-driven experts from across tech and healthcare. We're a tight-knit group of intellectually rigorous, highly collaborative, deeply caring, and fun team members. We've been featured in publications such as Forbes and Crunchbase News.

The opportunity
We are a Series A funded Public Benefit Corporation (PBC) building something that actually moves the needle on the global mental health crisis. (See here for an article our cofounder Jimmy wrote about PBC’s.) We are searching for our first content marketer who will lead our content marketing efforts to reach mental health providers and product content about the key challenges providers and patients face today to generate new business. This role will report into the Head of Demand Generation.
Let’s transform mental healthcare, together.

What you'll do
-Lead efforts and strategy to create and deliver content that drives engagement at various stages of the funnel, ultimately driving conversion and results. This is an opportunity for you to help develop our thought leadership as trusted advisors in the rapidly evolving field of innovative mental healthcare
-Leverage multiple mediums to tell our story: website, blog posts, whitepapers, infographics, copy for socials, sales collateral, and more
-Track and report content performance metrics to measure the effectiveness of your strategy and further optimize
-Build and lead a powerful editorial function at a high growth startup, creating high-quality publications that advance the conversation about mental health, effective treatments, and patient outcomes
-Cross-functionally collaborate with product management, design, data science/bizops, sales, and other marketing functions to identify and execute against key content needs

Preferred Qualifications
-3+ years of healthcare content marketing, content strategy, or content writing experience
-You have a penchant for storytelling; you love deeply understanding our customers and finding a voice that resonates with them
-You still enjoy rolling up your sleeves and writing, as you would start out writing your own pieces while building out your content team
-You are also a great editor and enjoy the process of refining content to improve its quality and align it to the desired voice and brand principles
-You have managed writers previously - full-time team members or contractors
-You are highly analytical. You think about how to measure performance and calculate return on your content
-You are an expert at SEO/SEM/other digital content marketing best practices and can seamlessly incorporate them into your strategy
-Ability to thrive in a fast and exciting startup environment. Scrappy, eager to hustle, creative, problem solver

Nice to haves
-You deeply understand the provider mindset; you've written for or worked with providers before
Passion for innovative mental health treatments, e.g. psychedelic medicine, neuromodulation.
-You get excited about the science and where this field is headed. You've followed the news and are embedded in existing communities
-Familiarity with Hubspot, Moz, Google Analytics
-B2B marketing experience

Benefits
-Competitive salary and equity package
-100% employer contribution to healthcare insurance (medical, dental, vision) and 50% contribution for dependents
-401K matching
-Unlimited PTO
-Flexible working hours to match your style. Hybrid working style with a mix of work-from-home and in-office. In-office in San Francisco (Potrero Hill) 2-3 days a week starting January 2022
-In-office perks: food and lunch, snacks and drinks, happy hours, etc.
-Contribute to one of the most innovative areas of medicine: frontier neuropsychiatry
-Be part of an all-star team that is intellectually rigorous, highly collaborative, deeply caring, and likes to have fun
-Tremendous growth opportunity and autonomy given we're a high-growth startup

About Us & More
The tl;dr: we're a tight-knit group of intellectually rigorous, highly collaborative, deeply caring, and fun team members. We take the work that we do very seriously, but we don’t take ourselves too seriously. Sometimes you’ll catch us singing karaoke, making memes, or going out for runs together.
We have a five-star average Glassdoor review
Some candidates may see the list above and feel discouraged because they don't match all the items. Please apply anyway: there's a good chance you also have important skills we’ve missed! We are committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, underrepresented people of color, LGBTQ+ people, veterans, and people with disabilities.