Content Marketing Lead

Greater Toronto Area /
Marketing – Brand /
/ Remote
What if you could personally impact the future of healthcare? As part of the PocketHealth team, you will enable hospitals and clinics across North America — and more importantly, empower nearly a million patients — to discover a better healthcare experience.

PocketHealth is a patient-centric platform that enables hospitals and clinics across North America to share imaging records digitally with patients, instantly and securely. Through our platform, we enable patients to be active and engaged participants in their own care, and take control of their care journey. In addition to image sharing, which is the heart of the PocketHealth platform, we’ve grown our core functionality to enable sharing between hospitals and physicians, as well as instant image retrieval and automated importing capability. PocketHealth is a unified image management solution for over 500 hospitals and clinics across North America. We believe that by placing patients at the center of the record release process, data moves more ethically, easily and securely throughout the care journey, and we’re looking for passionate individuals to help make this vision a reality for millions more patients across North America.

Our work is rooted in our values of compassion, integrity and commitment, and flexibility. We use these values daily to support a work culture that enables our team to grow, manage changes, and ultimately thrive.

As a strategic, growth focused content marketer you will develop & lead programs alongside a team of creators. You will contribute to PocketHealth’s mission through content, encouraging thousands of hospitals and clinics — and empowering millions of patients — to discover a better healthcare experience.

As a key member of the Marketing team reporting directly to the Head of Brand Marketing, you’ll be joining an experienced, collegial, and supportive team eager to learn, teach and ultimately make a difference.  You are organized, results focused, well versed in SEO, a strong writer and a strategic player who is passionate about your craft. You enjoy collaborating on projects with a diverse group of subject matter experts across our organization.

Job Responsibilities

    • Develop and iterate on a web content strategy that delivers on the company's traffic and conversion goals
    • Leverage search data, industry best practices and SEO tools to inform strategy and develop the content calendar
    • Lead the execution of the content program through a team of internal and external creators, including writers, designers, photographers and videographers
    • Writing and editing articles, video scripts, product news and other content assets in order to drive results

About you

    • 4+ years of agency or in-house experience in a similar strategic & analytical role leading content marketing programs
    • Proven ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
    • Rich experiences and a track record of leveraging SEO tools and data to drive content strategy, execution and ongoing optimizations
    • Delivered strong results by leveraging SEO best practices to develop content that ranks and drives both strong rankings, traffic and conversion
    • Experience delivering scaled up content programs for industries that require research, subject expertise and accurate information
    • Content marketing experience in the Healthcare sector is nice to have
Reasons people join the PocketHealth team:
- The opportunity to have a direct impact on improving healthcare
- Competitive salary and benefits, including stock options in our fast-growing company
- A dynamic, passionate, and collaborative culture 
- Four weeks PTO (that we actively encourage you to take!)
- Unlimited wellness days
- The latest, greatest technology to ensure you can do your job effectively
- A winning strategy and market potential

Bring Your Whole Self to Work
Since our founding, PocketHealth has taken steps to create a safe and comfortable work environment where everyone can be their authentic self. We’ve built a culture where difference is valued, and inclusiveness is a reflex, not an initiative.

PocketHealth is an equal opportunity employer. It is part of our mission to empower patients and make healthcare accessible for everyone, and we know this can only be achieved with a team of diverse perspectives that is representative of the communities we serve. We strive to become leaders in diversifying the HealthTech space and encourage applications from candidates with a variety of life experiences.

If you would like to request accommodations please contact our team at with the Subject line: Accommodations.