Senior Brand & Content Marketing Manager
New York, NY
Marketing /
Full-time /
Hybrid
We are looking for a strategic and creative Brand & Content Marketing lead. Reporting directly to Regard’s VP of Marketing, you will own how we show up in the healthcare AI space.
In this role, you will lead the development and execution of compelling brand narratives, high-impact content, and creative campaigns that speak to health system decision-makers—CMOs, CMIOs, CFOs, and revenue cycle leaders. You will shape our brand identity, deepen our credibility with buyers, and generate top of the funnel interest through differentiated storytelling.
We're looking for someone who can bring artistry and innovation to B2B marketing and isn't afraid to push the boundaries to stand out and be remarkable.
About Regard
Our mission is to bring world-class healthcare to everyone. Regard's Proactive Documentation platform advances how care is delivered by reviewing all patient data in the electronic health record (EHR), including data from patient-physician conversations to recommend diagnoses and generate the clinical note.
Regard drafts a note even before the physician sees a patient, getting documentation right at the point of care rather than trying to fix it later. We call this Proactive Documentation. This improves quality of care, reduces physician burden, and improves hospital finances with documentation that meets reimbursement needs.
We are energized by challenges, mission-oriented work, and meaningful relationships. We work closely with some of the top health systems in the country and are leading the change that healthcare - one of the largest and most inefficient industries in the world - needs. We want you to join us.
Responsibilities:
- Spearhead the development of brand messaging and priorities working across marketing, product, design teams
- Partner with internal spokespersons to build their voice and visibility through compelling narratives including speaking abstracts, blogs, and social posts
- Lean into creative visual and video-based storytelling across key touchpoints; i.e. website, branded events, and social - managing agency partners and freelancers for execution
- Conceptualize and lead key brand activations at key industry events aimed at raising awareness and favorability among target executive audiences
- Work with product marketing and freelance content writers to build and manage a content calendar targeting entire funnel (with PMM owning bottom-of-funnel content)
- Run brand experiments, measure performance and iterate and scale based on thoughtful consideration of what works
Qualifications:
- 7+ years of experience in brand marketing, content marketing, or integrated marketing
- Deep understanding of brand building within a startup or growth-stage company
- Strong creative and storytelling skills, with the ability to share examples of past work or campaigns
- Proven ability to build a strategic content marketing plan and bring it to life across multiple channels
- Comfortable working with comms/PR agencies, creative agencies and managing external vendors
Preferred Qualifications:
- Experience marketing SaaS products and/or engaging C-suite audiences
- Strong collaboration and cross-functional leadership skills
- Experience with design software (e.g., Adobe Creative Suite, Figma) and basic video editing skills
- Familiarity with AI-powered content creation tools
Hybrid Work | Location | Work Authorization
- For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro area
- Our expectation for this role is to be in the office on Tuesdays and Wednesdays. We may request more frequent in-office work during the onboarding period.
- We will provide relocation assistance to anyone who does not already reside in the NYC metro area
- We prefer hiring people within commuting distance of our NYC office because we value getting together in person regularly
- For those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches and other fun perks
- Additionally, hybrid employees have the flexibility to work from locations outside of their home office from up to 6 weeks per year
Comp | Perks | Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program
$140,000 - $165,000 a year
At Regard, we carefully consider a wide range of factors when determining compensation, including your skills, qualifications, location, and experience. We expect the base salary range for this position to be $140,000 to $165,000. This is subject to change and may be modified in the future. We encourage all interested candidates to apply.
Our goal at Regard is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. Regard is proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. We celebrate diversity and are proud of our supportive, inclusive workplace.
All candidates must successfully complete a background check as part of the hiring process.
