Senior Brand & Content Marketing Manager
New York, NY
Sales & Marketing /
Full-time /
Hybrid
We are looking for a strategic and creative Senior Brand & Content Marketing Manager, reporting directly to Regard’s VP of Marketing, to elevate our brand presence in the healthcare AI space, ultimately impacting top-of-funnel and demand generation.
In this role, you will develop and execute compelling brand narratives, high-impact content, and creative campaigns that speak to health system decision-makers—CMOs, CMIOs, CFOs, and revenue cycle leaders. You will shape how the market sees us, deepen our credibility with buyers, generate top-of-funnel interest, and support the full funnel through differentiated storytelling and consistent brand expression.
We're looking for someone who brings creativity to storytelling, isn't afraid to push the boundaries, and can help us rise above the fray in the healthcare AI space.
About Regard
Our mission is to bring world-class healthcare to everyone. Regard is a Proactive Documentation solution that advances how care is delivered by reviewing all patient data in the EHR to recommend diagnoses, surface clinical evidence, and draft care plans. This proactive approach to documentation addresses the clinical insights gap at the point of care to improve patient outcomes, physician satisfaction, and hospital finances. We are excited by challenges, mission-oriented work, and meaningful relationships. We work closely with some of the top health systems in the country and are leading the change that healthcare - one of the largest and most inefficient industries in the world - needs. We want you to join us.
Responsibilities:
- Work cross-functionally, specifically with product marketing, to define key brand messaging themes and priorities
- Partner with internal spokespersons and PR/comms agency to build their voice and visibility through compelling narratives including speaking abstracts, opinion pieces, blogs, and social posts
- Develop creative content that is healthcare executive-facing and resonates with media to elevate Regard’s thought leadership position and coverage in media
- Own the development and evolution of our brand identity and messaging, specifically ensuring a differentiated brand experience across key touchpoints (e.g., website, branded events, social, and media)
- Lean into creative visual and video-based storytelling across key touchpoints; manage agency partners and freelancers for brand-related creative and visual execution
- Conceptualize and lead key brand activations (e.g., at key events) aimed at raising awareness and favorability among target executive audiences
- Work with product marketing and freelance content writers to build and manage a content calendar targeting entire funnel (with PMM owning bottom-of-funnel content)
- Track performance and iterate based on analytics and feedback
Qualifications:
- 7+ years of experience in brand marketing, content marketing, or integrated marketing
- Deep understanding of brand building within a startup or growth-stage company
- Strong creative and storytelling skills, with the ability to share examples of past work or campaigns
- Proven ability to build a strategic content marketing plan and bring it to life across multiple channels
- Comfortable working with comms/PR agencies, creative agencies and managing external vendors
Preferred Qualifications:
- Experience marketing SaaS products and/or engaging C-suite audiences
- Strong collaboration and cross-functional leadership skills
- Experience with design software (e.g., Adobe Creative Suite, Figma) and basic video editing skills
- Familiarity with AI-powered content creation tools
Hybrid Work | Location | Work Authorization
- For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro area
- Our expectation for this role is to be in the office on Tuesdays and Wednesdays. We may request more frequent in-office work during the onboarding period.
- We will provide relocation assistance to anyone who does not already reside in the NYC metro area
- We prefer hiring people within commuting distance of our NYC office because we value getting together in person regularly
- For those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches and other fun perks
- Additionally, hybrid employees have the flexibility to work from locations outside of their home office from up to 6 weeks per year
Comp | Perks | Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program
$140,000 - $165,000 a year
At Regard, we carefully consider a wide range of factors when determining compensation, including your skills, qualifications, location, and experience. We expect the base salary range for this position to be $140,000 to $165,000. This is subject to change and may be modified in the future. We encourage all interested candidates to apply.
Our goal at Regard is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. Regard is proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. We celebrate diversity and are proud of our supportive, inclusive workplace.
All candidates must successfully complete a background check as part of the hiring process.
