Growth Marketer
United States
Marketing /
Full Time Employee - Remote /
Remote
Intro:
SoundStack is the independent, full-stack technology / services company for podcast and digital audio businesses – enterprise media, networks, hosting platforms, creators, ad tech, and buy-side partners. Our collective experience of having built some of the most foundational platforms in digital audio informs our core belief: when podcasters and broadcasters work with independent tech providers that are free to put the publisher first, instead of a corporate media parent, those publishers run a more successful business overall.
Overview:
Our Marketing team tells the world how SoundStack audio-as-a-service (AaaS) and our subsidiary Live365 are changing the dynamic of how digital audio media is delivered, monetized, and measured. Reporting to the CMO, the Growth Marketer will cover a range of responsibilities to help us achieve that goal. If you’re smart, fun, dedicated, and ready to build on a few years of marketing experience – that ideally includes some ad tech, demand gen, etc. in podcasting/radio – we want to meet you.
Responsibilities
- Own and expand SEO – including plan, site content, keywords, backlinks, reporting, etc
- Create demand gen content like articles, blogs, case studies, infographics, data reports, and more
- Create materials to enable business development team – decks, onesheets, videos, etc.
- Collaborate with the team on strategy and the development of new initiatives/pieces
- Help manage social media calendar, create posts; develop new channels
- Field marketing – help manage events (eg, Podcast Movement, NAB, Advertising Week, and more)
- Create campaigns and landing pages in CRM/email platform, as well as ad platforms (Google, LinkedIn, etc.), and manage them end-to-end
- Further develop website ideas, including copy, for new sections
- Compile reports and retrospectives on campaign performances
- Serve both the SoundStack and Live365 sides of the business
What you have
- 3-4 years experience in marketing, ideally in media/ad tech/SaaS, with particular expertise in SEO/SEM
- Bachelor’s degree (which does not necessarily have to be in marketing)
- Foundational understanding of the audio segment (podcasting, streaming radio)
- Great spirit with a desire to learn and build on your expertise
- Great writing skills
- SEO/SEM
- Content development
- Sourcing prospects
- Ad buying, management, and optimization
Solid understanding of demand gen strategies and tactics, including:
What's in it for you?
- Casual and friendly work environment
- Work remotely from your home
- A competitive compensation package, with flexible working arrangements and training opportunities to help you grow and develop your professional skill set
- We're a growing company which values promoting from within
- Work with an inclusive, international/multi-cultural team
With your application, please include a writing sample which can include any or all of the following:
- demand gen content
- corporate email
- social post
- any other relevant content - ebook, article, etc.
