Describe a recent ABM or demand generation campaign you analyzed. What metrics did you track, what insights did you uncover, and what actions resulted from your analysis?✱

Which analytics and marketing tools (e.g., HubSpot, GA4, Mixpanel, Looker) have you used extensively? Please share one instance where the use of these tools directly improved campaign performance.✱

Walk us through how you identify and diagnose drop-offs or friction points in a B2B marketing funnel. What metrics or frameworks do you rely on?✱