Tell us about a lifecycle marketing campaign you’ve designed and executed. What was the goal, what channels did you use, and what results did you drive?

Have you worked with both product-led and sales-led funnels? Describe how you approached lifecycle marketing differently in each.

How do you segment users to deliver personalized journeys? Share a real example where segmentation significantly impacted performance.

This is a zero-to-one role. What excites you about building a lifecycle function from scratch, and what challenges do you anticipate?