How have you aligned content strategy with broader business and GTM goals in your past roles? Share an example where content directly impacted pipeline, sales velocity, or market positioning.✱

Have you owned the content strategy for a B2B SaaS company with a defined GTM motion (e.g. PLG, ABM, sales-led)? Please describe your contribution to driving organic pipeline and sales enablement.✱

What is your approach to building and scaling a content team? Include how you’ve structured editorial processes, coached team members, and balanced in-house vs external contributors.✱