Describe your experience leading brand strategy within a high-growth B2B SaaS company, highlighting the key initiatives you spearheaded and the impact they had on the company’s growth or market position.✱

Brand strategy often depends on alignment across multiple teams. Describe a scenario where you had to drive brand alignment across GTM, product, and leadership. What frameworks or approaches did you use to ensure consistency, buy-in, and execution?✱

Describe a large-scale brand initiative you led that spanned multiple departments or product lines, such as defining a new brand architecture or repositioning a product portfolio, and explain how you coordinated cross-functional execution to ensure its success and what the outcomes were for the brand and the business.✱