Manager - Performance Marketing
Remote (India)
Marketing /
Remote /
Remote
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 350+ employees & helping 2500+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 31.8 Million USD in funding including our latest Series B round.
The Role:
You will own and scale our paid acquisition engine to drive qualified pipeline and revenue across geographies while leading Google Ads end-to-end and partner with Growth/ABM for mid-market & enterprise motions. This is a hands-on leadership role: build strategy, lead people, and dive into the accounts yourself.
Responsibilities
- Own the Paid Media Strategy: Develop, execute, and scale Sprinto’s performance marketing strategy across Google Ads, LinkedIn, Meta, and other relevant platforms to drive pipeline and revenue growth.
- Channel Leadership: Lead execution and optimization of large-budget campaigns (>$100K/month), balancing acquisition cost, efficiency (CPA, CPL), and ROAS while driving high-quality pipeline.
- Mentorship & Team Development: Mentor, coach, and upskill Senior Performance Marketers and other team members, helping them level up in campaign strategy, execution, and reporting.
- Pipeline Contribution: Drive strong alignment with the Director of Demand Generation and Sales teams to ensure paid media efforts directly impact pipeline and revenue targets.
- Analytics & Reporting: Lead the setup of performance measurement frameworks. Analyze and report on campaign effectiveness using Google Analytics, Salesforce, HubSpot, and other attribution tools.
- Experimentation & CRO: Champion a culture of experimentation through A/B testing (ads, landing pages, CTAs) and work with the Growth and Web teams to optimise conversion funnels (CRO).
- Audience & Segmentation Strategy: Own audience segmentation, retargeting, and full-funnel nurture strategies to improve lead quality and conversion rates.
- Cross-functional Collaboration: Partner closely with Product Marketing, Content, and Design teams to ensure campaign messaging, creative, and audience targeting align with Sprinto’s positioning and ICPs.
- Agency & Vendor Management: Manage external paid media partners, tools, and vendors as needed to execute campaigns at scale.
- Market & Channel Insights: Stay updated on the latest trends, algorithm changes, and best practices across ad platforms to ensure Sprinto maintains a competitive edge in digital acquisition.
Requirements
- 10+ years in "performance marketing" OR "paid acquisition" OR "growth marketing"AND"B2B SaaS" OR "enterprise software"AND"demand generation" targeting "North America" OR "United States" OR "US"
- Proven experience managing OR owning"$100K+" OR "100k+" OR "six-figure""monthly budget" OR "per month"AND"pipeline" OR "revenue" OR "opportunity creation" from "paid channels"
- Deep expertise in "Google Ads"AND"LinkedIn Ads"AND ("B2B paid media" OR "Microsoft Ads" OR "Meta Ads" OR "programmatic" OR "display")
- Strong grasp of "account structure" OR "campaign structure"AND"bid strategies" OR "bidding strategies"AND"audience targeting"AND"platform optimization" OR "optimization levers"
- AnalyticalAND proficiency with "GA4" OR "Google Analytics 4"AND"Google Tag Manager" OR "GTM"AND"HubSpot"AND"Salesforce"AND"multi-touch attribution" OR "MTA" OR "attribution models"
- Demonstrated ability to "mentor" OR "coach" OR "grow""Senior Marketers" OR "senior performance marketers"AND lead "feedback" OR "performance reviews"
- Expertise in "CRO" OR "conversion rate optimization"AND"landing page optimization" OR "LPO"AND"A/B testing" OR "experimentation" OR "split testing"
- Cross-functional collaboration with "Content" OR "Content Marketing" OR "Sales" OR "Product Marketing" OR "PMM"
- CommunicationAND"stakeholder management"AND experience "presenting" OR "reporting""performance updates" OR "growth plans" to "senior leadership" OR "VP" OR "C-suite" OR "executive team"
Benefits
- Remote First Policy
- 5 Days Working With FLEXI Hours
- Group Medical Insurance (Parents, Spouse, Children)
- Group Accident Cover
- Company-Sponsored Device
- Education Reimbursement Policy
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