VP of Global Marketing
At Tive we imagine a world fully transparent, where everything and everyone is connected. We want to pioneer beyond what the world thought possible so what others hold near and dear arrives on time and in full.
We believe and live four core company values:
1. Create transparency first, everything else second: We believe the strongest trust belongs to those who are transparent, open and deliver on their word.
2. Make it simple: We expect to do the work and deliver technical solutions to complex problems, simply.
3. At Tive, we’ve got your back: We hold fierce loyalty to our people.
4. Relentless iteration to find a better way: Our energy to learn new things and create solutions every day is unmatched anywhere in the world.
Tive exists to solve the real time visibility challenges related to one of the world’s largest and most complex networks: global logistics and supply chain. Our team is focused on giving our customers the most access to accurate, live, and meaningful information about their shipments. Whether by road or rail, ocean or air, Tive is the most innovative and accurate way for companies to track their cargo.
Why should you consider joining us now?
There are usually one, maybe two companies in someone’s career that they can look back on fondly because they were challenged, did their best work, believed in the company they represented, and built something significant and enduring. Tive has all of the ingredients to be that company for you.
As the leader of our global marketing team, this is your chance to paint your career version of the Mona Lisa. We have all of the pieces necessary for you to be successful: a truly special founder & CEO, a differentiated product offering, a very active and rapidly expanding total addressable market, a recent Series B funding round worth $54m, and a team committed to winning the #1 slot in our space. You get the best of both worlds: a well funded start-up with a product that has organic demand and the chance to build out a consistent demand generation engine that aligns directly with our sales targets.
Tive is actively hiring a VP of Global Marketing. Our marketing team is comprised of nine members across a variety of disciplines such as product marketing, marketing programs, marketing engineering, PR & communications, and design. The VP of Global Marketing will focus on leading each of these disciplines, with a special focus on creating a comprehensive demand generation strategy. Tive is moving more toward account based marketing and selling, so you will have an opportunity to shape how we build the most efficient engine to support that direction. This role will report directly to the Chief Revenue Officer and will align tightly with the SDR and sales functions to ensure we are marketing, targeting, and ultimately selling to the same ideal customer profiles. Tive has largely grown through industry events, advertising, and outbound selling efforts over the past few years without the benefit of a well-defined demand gen structure. This is the chance to incrementally drive our qualified pipeline in a white-hot space!
What do the key responsibilities of the role look like?
-Partner closely with the CRO, marketing team, and VP of RevOps to establish a firm path to driving our global qualified pipeline goals.
-Recruit and hire top talent for areas you believe we are missing appropriate expertise. Own the qualified pipeline target for Tive.
-Create a culture of success within your marketing team by enabling your team members to create, pursue, and fulfill applicable goals based on their role and area of focus. Winning begets winning. Continue to establish Tive’s emerging presence as a thought leader in the supply chain and logistics space. Ability to establish appropriate quarterly & annual budget/spend plan within the marketing team.
-Engagement with media, analysts, and others who are covering supply chain & logistics. You will own the decision on which engagements make the most sense for us based on the primary markets and customers we are focusing on.
-Be a humble, confident leader who motivates others and creates alignment across all functions to drive the most efficient marketing operation possible.
What skills and qualifications do we want in the role?
-7+ years of senior marketing leadership experience in a global B2B SaaS businesses in the midst of significant growth cycles (supply chain & logistics experience is preferred, but not required).
-Demand generation, account based marketing, and the development of qualified pipeline are your primary area of marketing expertise. We need an absolute master of this domain.
-Ability to lead through constructive influence while working alongside organizational leadership (sales, sales development, business/revenue operations, product, and executive team).
-Used to leveraging data to drive fact-based decisions related to investments/divestments, performance management, hiring top talent, and managing the team. Invest the company’s money wisely, as though it were your own.
-Exceptional people leader and team builder. Demonstrable track record of hiring top performers and amazing human beings.
-Up to date with the most efficient and effective marketing tech stack base that gives the team the highest likelihood of success. Very comfortable navigating Hubspot and Salesforce and familiar with the best of breed marketing tech stack to best drive and capture demand.
-Ability to operate autonomously in an environment that changes rapidly.
-Ability to build productive and positive relationships across the organization at all levels.
-Excellent communication skills with peers, team members, and executives alike.
-Ability to visit the Boston office 1-2 times per month is expected.
What does Tive offer?
-A chance to join what may very well turn out to be the most important company in your career. This is your chance to paint your Mona Lisa.
-The autonomy and resources to build what you know how to build.
-Work with a committed global team that continues to track an unusually high employee NPS score.
-Office based, hybrid, or remote work options. Your choice.
-Competitive equity to ensure all of our employees have a sense of ownership in the long-term success of Tive’s growth.
We celebrate diversity and consider it key to our success as a team and a company. We are proud to be an equal opportunity employer, and we are committed to creating an inclusive environment of mutual respect for all employees.