Director of Lifecycle Marketing
New York City
Marketing – Marketing /
Full-time /
Hybrid
US Mobile is on a mission to revolutionize connectivity. Imagine a world where you can go into a single app and buy terabytes of data for every one of your devices: phone, smart devices, car, home broadband, and more. That’s the future that US Mobile is building: a software platform built truly for the 21st century and the age of 5G and IoT, with world class engineering, best-in-class user experience, and features that will define the next generation of connectivity.
US Mobile is America's first and only Super Carrier, allowing customers to access all three major mobile networks & switch seamlessly between them, anytime, anywhere, to get the best coverage possible. We're #1 Phone Plan Provider on Consumer Reports (not bought), and Jack Dorsey unsolicitedly tweeted about us :'). "US Mobile is very good."
US Mobile is growing faster than any carrier in the US right now. We're a venture-backed company entering hyper growth-- we make $200M in ARR with over 100% year-over-year growth, with a budget for advertising this year to finally put us on the mainstream map: SuperBowl Ad, commercials, etc.
After 10 years in the game and establishing a cash-flow positive service, we're working on our strategy to acquire our next 1M+ lines. You will lead US Mobile’s lifecycle marketing strategy end to end, setting the vision for how email, SMS, in-app, and emerging channels drive customer acquisition, engagement, retention, and reactivation. You’ll develop segmentation and personalization frameworks and guide campaigns and product launches that increase conversion, deepen customer relationships, and deliver measurable growth.
Our team spans diverse backgrounds, cultures, and stories, with employees coming from 20+ countries. We're a fast-growing startup and cash-flow positive, so your equity is already worth real dollars in the secondary market (and growing!), and we’re looking for someone exceptional to join us.
Qualifications / Responsibilities
- Experience working on consumer facing technology.
- Define and lead US Mobile’s lifecycle marketing strategy by mapping the customer journey (activation, engagement, retention, reactivation) and setting clear objectives and KPIs for each stage.
- Oversee all email outreach and lifecycle communications, ensuring timely, personalized, and brand-aligned messaging across every customer segment.
- Lead customer engagement for new promotions and product launches, creating campaigns that educate, excite, and drive adoption.
- Own conversion strategy, designing and optimizing programs that move customers from activation to long-term retention and expansion.
- Develop and maintain customer segmentation and personalization strategies to target users effectively at each stage of the lifecycle.
- Build and manage automated customer journeys and trigger-based campaigns, informed by those segments, to deliver relevant messaging at scale.
- Implement a structured testing roadmap (A/B and multivariate) to continually refine messaging, timing, and channel performance.
- Incorporate customer feedback and behavioral insights to guide messaging and ensure every experience is relevant and customer-focused.
- Drive innovation and experimentation, using analytics and emerging technologies to identify next best actions and enhance lifecycle efficiency.
- Partner closely with growth, product, design, and analytics teams to align lifecycle programs with business objectives and go-to-market plans.
- Define and monitor key metrics, such as open rate, CTR, conversion, churn, and revenue impact, to measure success and deliver direct business results.
Benefits / Perks
- Annual Offsite to hack & meet the team. 2024 Japan. 2025 Hawaii.
- $100/mo USM credit for your phone / family / friends etc
- Gym Reimbursement
- Flexible PTO
- Medical, Dental, and Vision Plans
$160,000 - $180,000 a year
Think you could be a good fit? Apply to learn more!
