Director of Content

Remote /
Marketing /
About Vested

Compensation at startups is broken. Almost 80% of employee equity is abandoned, meaning startup employees (about 6 million in the U.S.) are missing out on hundreds of billions of dollars. That’s money they earned and that could be changing their lives — enabling them to pay off student loans, buy their first home, or start a family — but that’s not what’s happening. Vested exists to fix this.

Employees abandon their equity for two main reasons: knowledge and capital. First, they don’t really understand what it is and how it works. Second, most employees receive stock options, which need to be “exercised” to purchase real equity (shares). But exercising costs money and has tax consequences, both of which can add up to tens of thousands of dollars or more. Most people don’t have that kind of money sitting around to invest into a startup, so they choose not to exercise their options, which then expire. The unclaimed shares go back into the company, benefitting the company, its management, and its venture capital investors, while average employees lose out.

Meanwhile, investor interest in startups has never been higher. With companies staying private longer than ever, and the VC asset class consistently outperforming, investors of all types are looking for a way in.

Enter Vested. We provide employees with knowledge and capital. From the moment an employee is considering a job offer, we’re there for them with tools they can use to truly understand their equity offer and determine whether it’s fair. As time goes on, we also help at key milestones, like when it's time to exercise (and to understand the mechanics and tax consequences of doing so). Finally, if an employee needs funding to exercise, or if they want to sell shares, we connect them to investor capital — ensuring they can actually capture the value they've earned.

We’re well-funded (with more fundraising coming soon!), and growing our team. We invite you to consider joining us.

Related Reading Links

- Pre-IPO Marketplace Forge Global to Go Public in $2 Billion SPAC Deal
- Pre-IPO Trading Platform EquityZen Is Said to Consider Sale
- Move Over Private Equity: Trading Platforms Are Helping Investors Tap Pre-IPO Companies
- The Rise Of Secondaries In Tech
- Rethinking Equity Compensation: From Lottery Ticket to Financial Wedge

About the Role

Empowering employees with knowledge is a key part of our vision, and it requires exceptional content. People can’t capture the value of their equity if they don’t understand what it is or how it works. That’s where you come in.

Together with our Chief Marketing Officer, you will own the development and implementation of our content strategy. You’ll meet our audience segments where they are, through a variety of media, with content that is both engaging and educational. Somedays, this could mean producing a 2-minute video that tells the story of how someone’s stock options changed their life (now they’re in their dream home, able to support their parents in retirement, or finally starting the business they’ve been thinking about for a decade). Other days, it could mean working on building a robust knowledge center full of explanatory articles and videos.

Today, millions of startup employees ask themselves: “How should I think about this equity my company has given me? When can I actually get money from it? How much? Is there anything I can do to get more out of it?” Your work will help answer these questions, and people will literally be wealthier thanks to you. 

You'll be a key part of building something meaningful, and you'll have lots of fun along the way!


    • Be the voice of Vested
    • Create and manage the content calendar, including brainstorming and editing stories and ensuring consistent brand voice and quality content across all platforms
    • Write copy for blog posts, white papers, emails, social media, video, and web 
    • Grow and nurture a team of freelance content creators
    • Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
    • Push the boundaries of what it means to create and distribute amazing content
    • Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, social media analytics, and other tools
    • Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar

About you

    • You love to tell stories, and know how to do so with a human angle
    • You have a way with words
    • You love to write copy, whether for a blog post, educational article, marketing email, product feature, or anything else
    • You have a portfolio of work you’re proud to share
    • You have very, very strong attention to detail
    • If you see bad punctuation or bad grammar, you have to fix it
    • You know how to keep your cool while managing many projects at once
    • You know how to measure the performance of content
    • You have 2+ years of experience in content creation and strategy


    • Equity (naturally)
    • You can say things like “Next month I’ll be working from Mexico City,” and we’ll be happy for you
    • Health, dental, and vision insurance
    • Paid parental leave
    • Unlimited PTO