Growth Lead - Retention Focus
Dubai
Growth /
Office /
On-site
Position Overview
We are seeking a high-performing Growth Lead to drive customer retention and lifecycle initiatives. This hands-on individual contributor role sits one level below the Growth Director and focuses on executing retention strategies, running experiments, and directly contributing to customer lifetime value growth.You'll work closely with the Growth Director to implement the retention roadmap and collaborate cross-functionally to drive measurable business impact.
Core Responsibilities
Hands-On Campaign Execution & Optimization
This is a player role - you'll personally execute retention campaigns from start to finish
Design and build customer lifecycle campaigns including onboarding, activation, and win-back flowsWork with copy team for campaign messaging, design email sequences, and create in-app messaging flows
Set up and configure marketing automation workflows in CRM platforms
Launch campaigns, monitor real-time performance, and make adjustments to improve results
Troubleshoot technical issues with campaign delivery and tracking independentlyManage multi-channel retention campaigns across email, SMS, push, and in-appMaintain campaign calendars and ensure proper sequencing of communications
Document campaign performance and create post-mortems with learnings
Retention Strategy & Experimentation
Lead retention-focused experiments across all channels to improve key metrics
Design and execute A/B tests with hypothesis-driven test plans
Analyze results, determine winners, and implement learnings into production campaigns
Optimize customer segmentation strategies for personalized retention efforts
Test messaging, timing, and channel combinations to maximize engagement
Build and manage re-engagement campaigns for at-risk customer segments
Contribute ideas to the overall retention strategy and roadmap
Data Analysis & Insights
Personally write SQL queries to pull and analyze customer behavior data
Monitor key retention metrics: churn rate, repeat purchase rate, and customer lifetime value
Build dashboards and reports to track campaign performance and retention trends
Conduct cohort analysis to identify patterns in customer retention and churn
Analyze customer journey data to identify drop-off points and opportunities
Present findings and recommendations to the Growth Director and cross-functional teams
Use data to prioritize retention initiatives and track ROI
Cross-Functional Collaboration
Partner with CRM Lead to execute campaigns aligned with brand guidelines
Work with Data Analysts to access customer data and build segments
Collaborate with Product teams to understand user behavior and feature adoption
Support Customer Success initiatives with targeted retention communications
Coordinate with Marketing and Operations teams on messaging consistency and service delivery
Share learnings and best practices across the broader growth organization
Required Qualification
Education & Experience
Bachelor's degree in Marketing, Business, Data Analytics, Engineering, or related field
6-10 years of experience in growth marketing, retention marketing, or lifecycle marketing
Proven track record of executing successful retention campaigns that improved key metrics
Experience with on-demand services, marketplace, or subscription-based business models preferred
Demonstrated ability to work autonomously and drive projects to completion
Technical Skills
Strong proficiency in SQL for data extraction and analysisHands-on experience with marketing automation platforms (Braze, CleverTap, Customer.io, or similar)
Working knowledge of analytics tools (Google Analytics, Mixpanel, Amplitude)Experience with A/B testing platforms and statistical analysis
Proficiency in Excel/Google Sheets for data analysis and reportingComfortable with customer segmentation and cohort analysis techniques
Basic understanding of APIs and data integration concepts
Core Competencies & Execution Requirements
Execution-focused mindset - you get things done quickly and efficiently without hand-holding
Strong analytical abilities with comfort working with large datasets
Creative problem-solver who identifies retention opportunities from dataSelf-starter who thrives with autonomy and minimal supervision
Ability to manage multiple projects simultaneously and prioritize effectively
Customer-centric mindset with empathy for user experience
Comfortable with ambiguity and fast-paced startup environments
You personally write SQL queries, build campaigns, analyze test results, and troubleshoot technical issues
Preferred Qualifications
Experience with customer data platforms (CDPs)Experience with machine learning applications in customer retention
Experience in MENA market or emerging markets
Previous exposure to laundry, delivery, or on-demand service businesses
Knowledge of customer psychology and behavioral economics
Experience with customer research methodologies and VoC programs
Background in CRM strategy or email marketing leadership
Experience working in high-growth startups or scale-ups
What We Offer
Competitive salary based on experience
Work directly with senior leadership (Growth Director, VP of Growth, CEO)
Exposure to all aspects of growth marketing and retention strategy
Professional development in data analysis, experimentation, and lifecycle marketing,Comprehensive health benefits
Flexible work arrangements (40 days remote work)Sign-in bonus for 2 years
Career Path
Reports directly to the Growth Director as a high-impact individual contributor with potential to grow into team leadership. Success in this role can lead to:Senior Growth Lead with expanded scope
Team leadership opportunities as the growth function scales
Potential progression to Director roles
Cross-functional opportunities in Product, Marketing, or Analytics
Day-to-Day Reality
Morning: Review overnight campaign performance, pull SQL queries to analyze results
Mid-day: Build and QA new email sequences in CRM platform, meet with Data Analyst on segmentation
Afternoon: Sync with CRM lead on campaigns, analyze A/B test results from experiments
End of day: Present cohort analysis findings to Growth Director, update retention dashboard
This isn't a role where you delegate work - you do the work. You're in the tools daily, running queries, building campaigns, analyzing data, and shipping improvements. If you love being hands-on and seeing direct impact from your efforts, this role is for you.
