Senior Creative Strategist

New York, New York /
Creative Strategy – Creative Strategy /
Full Time
We're looking for a Sr. Editorial Strategist to join xx Artists’ rapidly growing team. As the Sr. Editorial Strategist, you will be responsible for identifying, creating, and driving the development of insightful and meaningful creative strategy for key social channels to exceed client expectations and success measurements.                                                                                                                                                   
We’re looking for someone who is passionate about leveraging data insights, current and emerging trends, in order to drive creative thinking - and realize that creative thinking in the form of compelling decks. Equally, we are looking for someone with a digital-first mindset, inspired by social media trends on all relevant platforms, with an understanding of channel strategy to inform how creative can best come to life to achieve client goals. Looking for someone to bring a strong point of view on building the editorial perspective for foundational social media handles, while having a deep understanding of global talent and creators.

You must be able to provide thought leadership, both independently and collaboratively, driving concepts for select digital projects and RFPs, developing creative ideas for large scale programs that shape digital content.

You must have proven experience developing brand campaigns across Instagram, TikTok, Facebook, YouTube, Twitter, and other core and emerging social platforms. Strong deck building and presentational skills are required. 

XX Artists is an award-winning agency on the rise proudly serving some of today's largest brands and talent. The agency upholds its core value of  inclusivity and diversity, both in its hiring practice and in the content it creates. Benefits include health and vision package, 401K matching and paid time off.

What We’re Looking For
-A strong point of view on building editorial content plans to drive results. 
-A working knowledge of the creator landscape particularly on YouTubeA digital native with a solid understanding of the strategic and creative development processes for brand, content, media, and digital experiences, with the ability to translate business and brand objectives into nuanced creative strategies.
-A creative thought leader who proactively researches client brands and industry trends to support Business Development and Account teams in building organic and new business opportunities that continually push creative boundaries.
-A multifaceted creative strategist that can come to the table with big ideas and has an eye and ear for creative trends spanning visual design, motion graphics, art, audio, and video.
-A gifted deck builder who can create efficient and dynamic campaign proposals as well as develop and implement cadences and workflows for bespoke presentations.
-A dynamic presenter able to leads strategic presentations and conversations with clients and senior leadership
-A professional who possesses excellent writing skills and commands an ability to produce editorial output which reflects brand objectives and current cultural trends.
-A proficient Google tools user, including Gmail and Google services (Slides, Docs, Sheets, etc.)A self-starter who can anticipate agency and client needs identifying and acting on opportunities to make work more efficient, dynamic, and impactful.

What You’ll Be Doing
-Leading and contributing to the development of big, bold creative ideas as part of RFP responses as well as on-going campaign concept development for key client accounts.
-Crafting well-articulated creative proposals and strategies, including comprehensive pitch decks that include clear insights, strategies and creative concepts in a thoughtful, compelling and cohesive narrative.
-Collaborate with and manage multiple stakeholders as part of the proposal development process, running point on the organization and creation of concept decks, collecting content deliverables, and design materials across the cross-functional team.
-Oversight of strategy implementation, performance analysis and revisions, as needed and determined by each client and campaign.
-Participating in client pitch presentations as neededMonitor industry and creative content trends and share internally as well as contribute to the agency’s external thought leadership.

Necessary Experience
-5+ years of digital creative strategy experience
-Minimum 5 years of experience in creative strategy
-Minimum 2 years of Working knowledge with Youtube
-Excellent research and insight development skills
-Proven use of preferred data insights platform(s) (i.e. Sprout, Sprinklr, etc.)
-Strong copywriting and narrative writing skills
-Confident client presentation skills
-Strong understanding of cross-platform digital marketing campaigns
-Rich knowledge in brand positioning, awareness and consideration
-Proficient in Gmail and Google tools (Sheets, Docs, Sheets, etc.)
-Must have a laptop and phone
-Must have valid passport

Preferred Experience
-Secondary education
-Experience working independently

What Should You Send Us
-Examples of your work (i.e. campaigns you developed, decks you built/presented, etc.)
-A little about yourself .
-Anything else you think would be beneficial for us to know

About XX Artists
xx Artists is a social marketing agency located in Playa Vista, CA. 

Our mission:  we break the agency mold, providing superior social marketing services and operating as an extension of our clients’ teams. Together, we create community through content and execute strategies that bring brands to life on the internet.

Our values: delivering white-glove service is innate not optional for our business -- inclusivity and diversity will always deliver superior content with the fullest reach -- cultural relevance requires a digital-first mindset