Social Media Analyst

New York, New York /
Analytics and Insights – Analytics and Insights /
Full Time
We're looking for a Social Media Analyst to join XX Artists’ rapidly growing team. As a Media Analyst, you will play a critical role in helping analyze performance for XX Artists’ clients on social, key campaigns, and strategic partnerships, across all channels. XX Artists’ clients range from talent and musicians to leading brands.

We’re looking for someone who is an expert at identifying learnings and opportunities from social performance data, who is curious about how social impacts brand perception, and who has a high degree of expertise in analyzing data, trends, and social conversations to help inform strategic planning, community engagement, and crisis response. As a Media Analyst, you will regularly create detailed analysis reports for your dedicated team. 

It is important that you have experience analyzing social data, are able to work with large social data sets, and that you can translate this data into a concise narrative and clear recommendations for social strategy. An ideal candidate is curious about how culture is constantly changing, and understands how that plays out on social networks.  

This role functions M-F business hours, in addition to some select evenings and weekdays. XX Artists company benefits currently include competitive health and vision package, 401K matching, and paid time off. Salary range is 62 - 65k for this position. Offer is dependent on level of experience.

What We’re Looking For:
An experienced analyst who is comfortable pulling data natively from social platforms (Facebook Creator Studio, Twitter Analytics, YouTube Studio, TikTok Analytics, etc.) and social tools (i.e. Brandwatch [Crimson Hexagon], Sprinklr, etc.)
A proactive learner who is happy to learn about social platforms, standard data practices 
A social media native with a rich understanding of common social media key performance indicators and social metrics
A creative thinker with the ability to visualize data and build qualitative reports or dashboards that effectively communicate performance, clear insights, and key learnings
A proactive problem solver with the ability to develop creative solutions
A proficient Google tools user, including Gmail and Google services (Docs, Sheets, etc.)

What You’ll Be Doing:
Use data and reporting to measure the impact of social campaigns, creator partnerships, and more
Support end-to-end monthly and end-of-campaign reporting for clients that range from musicians and actresses to leading brands and platforms
Conduct social listening to understand social conversations surrounding clients, identify proactive opportunities to engage with communities and potential trends
Collaborate with all XX Artists teams, including Brand, Talent, Music, Trends, and Creative
Support qualitative research studies to understand audience perceptions surrounding clients
Help create detailed reporting and analysis with team leads 
Manage social media crisis protocol and partner with relevant teams to continue to evolve procedures to meet clients’ needs and best practices
Help onboard teams and new hires on a suite of social tools
Help manage analytics requests, deliverables and timelines submitted by internal teams in our project management tool

Necessary Experience:
Minimum 2 years of experience for large, global brands or scaling marketing agencies
Proven experience with social analytics tools (Sprinklr, Brandwatch[Crimson Hexagon], Hootsuite)
Proven knowledge of social media strategy, social listening, content development, listening platforms, best practices, and how they can be deployed in different scenarios
Highly effective communicator as well as a collaborator and problem-solve
Strong analytical skills and ability to draw insights from data
Explicit experience thriving within a fast-paced environment, succeeding well under tight deadlines, and effectively managing high-pressure issues and crisis situations
Proficient in Gmail and Google tools (Docs, Sheets, etc.)
Must have a valid passport

Preferred Experience:
Secondary education
Knowledge of and/or passion for online talent
Knowledge of and/or passion for current online content trends 
Experience working independent

About XX Artists
We believe in creating community through content. We do this by building teams of diverse and forward-thinking creatives based around the world, collaborating to create products in partnership with global brands and talent we love.  Change is created through culture, which is why we’re invested in delivering content and conversations that bring audiences together online.