New York, New York /
Brand Services – Copywriting /
We’re looking for a Senior Copywriter to join XX Artists’ Brand Services team! You’ll help craft writing for branded projects, with a special focus on creating brand voices that will inform copy for social media posts across various platforms, short-form original writing (scripts and blog posts), and other brand messaging. You’ll report to XX’s Director of Copywriting and help advise other members of the copy team.
We’re looking for someone who’s passionate about the internet, YouTube culture and content (YouTube is one of our primary clients), and who has a deep knowledge of creators and digital trends, with an emphasis on digital language and text-based trends. An understanding of how younger persons and Gen Z speak is also a plus.
Strong writing skills are required, and you must be able to distill information down into very few words, offering clear, concise, and appealing copy that fits into a respective brand’s voice and tone, while meeting character counts on social platforms. The ability to work fast is a plus, as is creativity (and humor). This role functions M-F business hours, in addition to some select evenings and weekends. Salary range is 85- 105k for this position. Offer is dependent on level of experience.
What We’re Looking For
Excellent writing skills that reflect a brand’s objectives and current cultural trends.
Experience writing for social media, digital video, email, and blog posts.
Experience identifying emerging trends, specific to copy, memes and everything in between, with an eye for translating these worlds for brands.
The ability to distill down and build up a brand voice, for the purposes of social campaigns, long-form external writing, and brand voice playbooks.
The ability to lead and advise other writers, overseeing assignments and ensuring quality, voice, and stylistic touches.
Extraordinary attention to detail, with an eye for copy editing and proofreading the writing and words of others, with attention to detail according to specific client asks and social media copy specifications.
An understanding of social media audiences and communication styles on each platform, specifically YouTube, Twitter, Instagram, Facebook, Reddit, TikTok (and others).
An idea of how to speak directly to each of these respective audiences is a plus.
Deep knowledge of the internet, YouTube content, and online creators.
A professional, personable, and fun personality, with a passion for building lasting relationships with clients.
Proficient in Google tools, including Gmail and Google services (Docs, Sheets, etc.).
A team player who thrives in a fast-paced, creative, and social environment.
The ability to work alone, producing multiple copy options from client prompts.
What You’ll Be Doing
Writing social media copy for various brand partners and owned XX editorial.
Leading and advising other writers and co-workers on writing skills.
Crafting and writing copy for larger brand marketing inventory.
Assisting with the ideation and drafting of social video scripts, emails, newsletters, blogs, and more.
Working with XX and clients to develop copy suited to share on their social platforms and beyond.
Helping to create voice playbooks and other analyses of brand copy tone and execution.
Supporting the copywriting for key client pitches and presentations.
Ideating and executing various copy-related stunts, offering insight and ideas into text-based posts.
Offering suggestions and direction for editorial copy, based on the landscape of a brand’s peers and general conversation in the digital space.
Minimum of 5 years of social media strategy, copywriting, and/or general writing experience.
A proven ability to manage multiple campaigns in a fast-paced environment.
An ability to create writing of all forms, quickly, with key details.
Proficient in Gmail and Google tools (Docs, Sheets, etc.).
Must have a valid passport.
6+ years experience writing online in a consistent manner, particularly for social media.
Knowledge of and passion for current online culture, content, and trends.
Knowledge of and passion for online talent.
Experience working independently, as well as in team environments.
What You Should Send Us
Examples of your work.
Published writing is a plus!
Extracurricular digital or writing efforts, from meme accounts to literary works
A little about yourself, including writing goals and pursuits
Anything else you think would be beneficial for us to know!
About XX Artists
XX Artists is a boutique social marketing agency located in Playa Vista, CA.
Our mission: We break the agency mold, providing superior social marketing services and operating as an extension of our clients’ teams. Together, we create community through content and execute strategies that bring brands to life on the internet.
Our values: Delivering white-glove service is innate, not optional, for our business. Inclusivity and diversity will always deliver superior content with the fullest reach. Cultural relevance requires a digital-first mindset.
Job DetailsEmployment Type: Full-time