Brand Strategist, YouTube (Contract)
Los Angeles, California /
Brand Services – Social Media Marketing /
We are looking for a Brand Strategist, YouTube to join our growing team. As Brand Strategist, you will be responsible for driving the development of insightful, meaningful, big ideas that exceed client expectations and aimed at innovation and achieving results against defined marketing OKRs.
We’re looking for someone who is passionate about leveraging data insights, current and emerging trends in order to drive creative thinking - and realize that creative thinking in the form of strategy development and materials storytelling. Equally, we are looking for someone with a digital-first mindset, inspired by social media trends on all relevant platforms and those creating the trends (users, artists and creators). This role functions M-F business hours, in addition to some select evenings and weekends.
What We’re Looking For:
A digital enthusiast with an exceptional understanding of the strategic and creative development processes for brand, content, media, and digital experiences, with the ability to translate business and brand objectives into nuanced creative strategies.
A multifaceted creative strategist with an eye and ear for creative trends spanning visual design, motion graphics, art, audio, copy, and video
A dynamic presenter able to develop and lead strategic presentations and conversations with clients, senior leadership, and key stakeholders in a compelling storyteller manner
A professional who possesses excellent writing skills and commands an ability to produce work which reflects brand objectives and current cultural trends
Ability to manage multiple projects at once and meet strict deadlines
Ability to handle confidential information with sensitivity and professionalism
A team player who thrives in a fast-paced, creative, and social environmentProven ability to work cross functionally with partners like creative, insights and more
What You’ll Be Doing:
Responsible for contributing to the development of big, bold creative ideas at a range of executional effort levels (low, medium and high) and investment ranges
Crafting well-articulated creative proposals and strategies, including comprehensive pitch decks that include clear insights, strategies and creative concepts in a thoughtful, compelling and cohesive narrative
Oversight of strategy implementation, performance analysis and revisions, as needed and determined by each client and campaign
Monitor industry and creative content trends and share internally as well as contribute to the agency’s external thought leadership with actionable suggestions
Offering suggestions and direction for editorial, copy, and active platform strategies based on the landscape of a brand’s peers and general conversation in the digital space.
Regular internal and external meetings to review campaign and always-on projects
Daily interfacing with internal stakeholders across all levels and disciplines, including the CEO, and external clients, including global director and above
Minimum 7 years of experience in social media strategy
Best-in-class presentation development skills
Strong verbal and written communication skills, including pitching proposals
Strong understanding of cross-platform digital marketing campaigns
Rich knowledge in brand positioning, awareness and consideration
Must have valid passport
Knowledge of and passion for current online culture, content, and trends.
Knowledge of and passion for online talent.
Experience working independently, as well as in team environments.
About XX Artists:XX Artists is a social marketing agency located in Playa Vista, CA.
Our mission: we break the agency mold, providing superior social marketing services and operating as an extension of our clients’ teams. Together, we create community through content and execute strategies that bring brands to life on the internet.
Our values: delivering white-glove service is innate not optional for our business -- inclusivity and diversity will always deliver superior content with the fullest reach -- cultural relevance requires a digital-first mindset