Associate Director, Influencer Marketing

New York, New York /
Brand Services – Integrated Marketing /
Full Time
/ Remote
We're looking for an Associate Director, Influencer Marketing to join XX Artists’ rapidly growing team. The Associate Director, will be responsible for managing and developing the Integrated Marketing team. You will mentor the members of the Integrated Marketing team to lead always-on scaled influencer campaigns, branded content, events, and activations paid and digital media activation for global brand clients. You will report directly to the VP, of Integrated Marketing. 

Our ideal candidate is well-versed in leading influencer marketing, contract negotiations and creative brief drafting. This role also requires strong experience with digital video buying, primarily YouTube, as we are increasing our paid social services. Additionally, the ideal candidate will have strong existing talent relationships, experience in leading client relationships and project/budget management skills.

  This role functions M-F business hours, in addition to some select evenings and weekends. XX Artists company benefits currently include competitive health, dental, and vision package, wellness initiatives, 401K matching, and paid time off. Salary range is 114k - 125k for this position. Offer is dependent on level of experience.

 What We’re Looking For
Minimum of 5 years of experience in end to end Influencer Marketing campaigns - both paid and organic at an agency, SAAS platform, or brand
Minimum of 5 years experience with video buying (on and off-platform), including TrueView and all social platform media buys
Minimum of 3+ years of team management experience
Experience working autonomously and in a group setting
Leadership experience with internal, client-facing, and talent-facing communications, briefs 
Strong organizational skills. As an integrated marketing leader, this person needs a mastery of multiple digital disciplines and a passion for how creator marketing intersects with social and paid media
Understanding of all creator platforms, specifically YouTube, Twitter, Instagram, Facebook, Reddit, TikTok 
Ability to build lasting relationships with clients, vendors, and talent partners.
Ability to interpret data and identify trends that ladder into and inform strategies.
Proficient Google tools user, including Gmail and Google services (Docs, Sheets, etc.).
A valid passport 

What You’ll Be Doing
Develop and oversee influencer marketing campaigns and set goals for your dedicated client partners' campaign objectives
Work with VP of Integrated Marketing to grow paid social and digital video capabilities and services
Assisting in overseeing digital video buys across platforms, including briefs, media plans, optimizations, mid-campaign, end of-campaign reporting, and measurement
Collaborate on workflows including new client integrations, campaign development, and management, as well as ongoing/day-to-day client services.
Quality check and incorporate data, insights, trends, and best practices to inform social strategy and copy development for your respective clients
Support in the development of Integrated Marketing campaign playbooks to support client and partner messaging for marketing channels
Utilize, grow, and create processes around partnering with digital talent, their communities, and optimal engagement opportunities for both brands and creators
Support team with creator sourcing and production needs
Ideate strategic partnerships, account expansions, and new client opportunities.

Preferred Experience
Secondary Education

About XX Artists:
We believe in creating community through content. We do this by building teams of diverse and forward-thinking creatives based around the world, collaborating to create products in partnership with global brands and talent we love.  Change is created through culture, which is why we’re invested in delivering content and conversations that bring audiences together online.