Social Media Marketing Manager (Kids & Family Programming)

New York, New York /
Brand Services – Social Media Marketing /
Full Time
Manager, Social Media Marketing (Kids & Family Programming), Brand Services
We're looking for a Social Media Manager to join xx Artists’ rapidly growing team. As a Social Media Manager, you will be an integral part of a team dedicated to a kids and family programming client. You will own daily social media strategies for the global brand, as well as monitor both internal and external key deliveries and deadlines. You will report directly to the Associate Director and Director, Social Media Marketing.

We’re looking for someone who is passionate about the Internet, YouTube content and has a deep knowledge of creators, digital talent and trends, and kids and family marketing. You must be well-versed in social media management and on the bleeding edge of platform product updates and trends. Strong copywriting and project management skills are required. Experience with creative design delegation, influencer marketing, and corporate communications history are pluses.

You must be detail-oriented, self-sufficient and creative. You must be passionate about delivering superior customer service, at all times.

This role functions M-F business hours, in addition to some select evenings and weekends. xx Artists company benefits currently include competitive health and vision package, 401K matching, and paid time off.

What We’re Looking For

Experienced in social media marketing, with a passion for kids and family based brands
Passion for the development and management of communities online
Experienced understanding of functions and use of social media platforms: YouTube, Twitter, Instagram, Facebook, Reddit, TikTok (and others)
Deep knowledge of the Internet, YouTube content, online creators
Experience in the management of production process for all custom programs, from creation of content to program launch
Possess excellent writing skills to produce editorial output which reflects brand objectives and current cultural trends
Ability to summarize insights and unifying trends to create actionable recommendations for client campaigns and ongoing engagement tactics
History of developing and maintaining production schedules and assets
Professional, personable, and fun personality with a passion for building lasting relationships with clients and team members
Proficient in Google tools including Gmail and Google services (Docs, Sheets, etc.)
A team player who thrives in a fast paced, creative, and social environment
A thoughtful strategist who loves to work with others to develop cutting-edge social campaigns that appeal to parents

What You’ll Be Doing
Identifying social media trends opportunities and working with team members to create bespoke strategies that meet client goals and needs
Educating partners on briefing and intake process and criteria for support from Social
Manage inbound requests, working with the client to ensure the requests meet intake briefs and rejecting requests that don’t fit our criteria
Develop and manage efficiencies to communicate project prioritization, resource allocation and capacity
Lead the development of social playbooks and help train team members, and external stakeholders on new tools and processes
Support team on workflow, coverage planning and communication
Ensure thoughtful planning and pacing of content with internal and external partners
Coordinate with team to develop and manage efficiencies in the intake process and communication
Operational support on team workflow, coverage planning and communication
Managing content distribution across platforms like Sprinklr and ensuring all native posts is completed on time
Tracking campaign timelines and ensuring timely delivery of content and strategy requests

Necessary Experience
2-5 years of social marketing and operations experience
Min. 2 years of experience working with kid and family brands
Highly knowledgeable in project management
A client facing problem-solver, a track record of instituting new processes, and is organized across multiple workflows simultaneously
Proficient in Gmail and Google tools (Docs, Sheets, etc.)
Must have a laptop and phone
Must have a valid passport

Preferred Experience

Secondary education
Branded content and brand marketing
Knowledge of and passion for online talent
Knowledge of and passion for current online content trends
Experience working independently as well as in team environments

What Should You Send Us

Resume
Examples of your work
A little about yourself
Anything else you think would be beneficial for us to know

About XX Artists

xx Artists is a boutique social marketing agency located in Playa Vista, CA.

Our mission: We break the agency mold, providing superior social marketing services and operating as an extension of our clients’ teams. Together, we create community through content and execute strategies that bring brands to life on the internet.

Our values: delivering white-glove service is innate not optional for our business -- inclusivity and diversity will always deliver superior content with the fullest reach -- cultural relevance requires a digital-first mindset