Social Media Coordinator, YouTube Music

Los Angeles, California /
Brand Services – Social Media Marketing /
Full Time
We're looking for a Social Media Coordinator, YouTube Music, to join XX Artists’ rapidly growing team. As a Social Media Coordinator, YouTube Music, you will be an integral part of a team dedicated to an existing client that intersects both brand and music. You will own daily social media and marketing operations for the global brand handles, as well as monitor both internal and external key deliveries and deadlines. 

We’re looking for someone who is equally passionate about the internet, music, and staying informed on the ever-evolving digital marketing and trends landscape. You must be well-versed in social media management, on the bleeding edge of platform product updates and trends. Strong copywriting, project management skills, and delivering superior client and partner service experience are required. 

The ideal candidate also will maintain internal calendaring, support editorial planning, infer key learnings and provide strategy suggestions, and coordinate with internal and external YouTube Music marketing teams and Artist partner managers around key promotion requests and campaigns. We are looking for someone who possesses a strong knack for conducting trend research and engaging with online communities. 

Experience working in the music industry is strongly preferred, but not required. 

XX Artists company benefits currently include a competitive health and vision package, 401K matching, and paid time off. You will report directly to the Social Media, Senior Director.

What We’re Looking For
Minimum 2+ years of social media marketing experience
Minimum 2+ years of music industry experience (preferred)
Experience in coordinating cross-functional partners and marketing requests into clear content plans
Experience utilizing Sprinklr and social calendaring software 
Knowledge of and passion for music talent and the fast-paced industry
Experience in the music industry and a deep understanding of the inner workings of the business (i.e. artists, managers, labels, new release rollouts, etc.)
Knowledgeable in the functions and use of social media platforms: YouTube, Twitter, Instagram, Facebook, Reddit, TikTok (and others)
Knowledgeable in YouTube content, online creators, music talent, and Gen Z voice
Client-facing problem-solver, a track record of instituting new processes, and is organized across multiple workflows simultaneously
Excellent writing skills to produce editorial output that reflects brand objectives and current cultural trends
Ability to summarize insights and unify trends to create actionable recommendations for client campaigns and ongoing engagement tactics
Proficient in Google tools including GMail and Google services (Docs, Sheets, etc.)
Experience in the management of production process for all custom programs, from the creation of content to program launch
History of developing and maintaining production schedules and assets
Must have a valid passport

What You’ll Be Doing
Manage day-to-day communications with social marketing team and cross-functional teams (Artist partner managers, YouTube Music marketing, YouTube global social marketing team)
Drive and excitement for new music releases and supporting social-first initiatives
Support in the project management of asset creation, content ideation, and knowledge sharing
Manage live/active social media calendars and engagement opportunities documents in partnership with agency
Daily utilization of Sprinklr and Google Tables for content publishing and tracking
Identify problematic and/or crisis content for escalation 
Utilize knowledge of the overall music and social landscape, trending topics, and leverage the latest social media best practices in order to provide ongoing thought leadership
Identify social media trends opportunities and working with team members to create bespoke strategies that meet YouTube Music voice and drive marketing goals
Educate partners on briefing and intake process and criteria for support from Social
Manage inbound requests, working to ensure the requests meet intake briefs and reject requests that don’t fit our criteria
Assist in the ongoing development of social playbooks and help train team members, and external stakeholders on new tools and processes
Conceptualize, drive and deploy social marketing campaigns, independently and as a team
Ensure thoughtful planning and pacing of content with internal and external partners
Coordinate with team to develop and manage efficiencies in the intake process and communication
Operational support on team workflow, coverage planning and communication
Manage content distribution across platforms like Sprinklr and ensure all native posts is completed on time
Track campaign timelines and ensure timely delivery of content and strategy requests

Preferred Experience
4+ years of music experience
4+ years of social media marketing experience

About XX Artists
We believe in creating community through content. We do this by building teams of diverse and forward-thinking creatives based around the world, collaborating to create products in partnership with global brands and talent we love.  Change is created through culture, which is why we’re invested in delivering content and conversations that bring audiences together online.