Marketing Specialist
London
Growth – Marketing /
Full Time /
Hybrid
We believe that businesses of all sizes deserve better financial and payment products and services. Traditionally, businesses of all sizes are let down by slow applications, protracted onboarding, opaque pricing, restrictive contracts and forced to use outdated solutions that no longer meet the innovative requirements of modern business.
We started our journey four years ago, and have since helped tens of thousands of Australian businesses reduce the complexity and time taken to take and make payments, manage complex fleets of payment hardware, store and save money and lead the conversation in business-to-business fintech. We’re now taking our next steps in expanding our industry and world leading capabilities into the United Kingdom.
Our company is backed by leading global VCs, and brings together experienced payment and tech industry professionals who are aiming to redefine business banking and the way businesses get paid by their customers.
If you are passionate, curious, hungry and seeking an opportunity to make your mark on Fintech in the United Kingdom, with the strength of a global team behind you - we’d love to talk to you. This is a unique opportunity to shape, direct and build better financial services for all UK businesses.
Reporting to the UK Marketing Lead, as a Marketing Specialist within Zeller's UK team you will work across a wide variety of projects, campaigns, and channels, to drive the rapid growth of Zeller’s customer base and adoption across every product in our ecosystem.
This is an exciting opportunity for a generalist marketer ready to step up into a more strategic role, while working in an hands-on and fast-paced environment as we begin Zeller's growth journey in the UK.
Through building a deep understanding of Zeller’s merchants, combined with your experience working across every facet of marketing, you'll execute campaigns, create resources, write content, and deploy targeted communications. You’ll have a growth mindset and be confident in measuring and optimising the effectiveness of your campaigns to improve outcomes over time.
Responsibilities
- Build workflows, and deploy ad-hoc or automated email communications campaigns to existing or potential customers
- Write, optimise, localise, and publish content, landing pages, and other customer-facing material to help merchants understand and adopt Zeller products and solutions
- Track campaign performance and optimise through continuous testing
- Manage Zeller’s presence at events and tradeshows, alongside coordinating Zeller hosted events
- Partner with digital marketing colleagues to deliver demand generation and inbound marketing activity to support lead generation
- Collaborate with designers and marketers to build, content, sales enablement tools, campaign collateral ,and other related assets
- Become an advocate of Zeller’s product value proposition, tone of voice and brand, as well as deeply understanding our merchant’s key pain points
Skills and experience
- 2+ years of marketing experience (B2B and / or SaaS strongly preferred)
- A strong understanding of marketing tactics and measurement
- Proficiency in martech tools, including CRM (Hubspot), CMS (Storyblok), analytics (GA4), and social media (Sprout Social)
- Experience deploying demand generation and lead nurture campaigns
- Excellent communication and copywriting / editorial skills, with a high level of attention to detail
- Excellent collaborator with a cross-functional working style and the ability to influence stakeholders
- Efficient project and time management skills; you can effectively manage multiple projects concurrently
- Agile, ambitious, and motivated to be the best at everything you do
- Relevant tertiary degree, professional certifications, or equivalent professional experience
Bonus points
- Previous experience in the fintech, B2B SaaS, or the payments industry
Like the rest of the team, you’ll benefit from
- An opportunity to shape and build the future of Zeller from the ground up in the UK
- A competitive salary package, including equity from an early stage;
- A balanced, progressive, and supportive work environment;
- Endless learning and development opportunities;
-Excellent parental leave and other leave entitlements;
-Being part of a fast-growing and ambitious scale-up.
At Zeller, we celebrate diverse perspectives and experiences, and strongly encourage people of all backgrounds and identities to apply to join our team.
We want you to be able to show up at your best during the recruitment process. Please, let us know if you require any accommodations during your interview process with us.
