Senior Content Strategist

Remote – United States
Marketing /
Full-time
/ Remote
About Zowie:
At Zowie, we believe that buying online should feel like walking into your favorite local shop: personal, friendly, and easy. Our mission is to recreate offline shopping experiences online - but better. Zowie brings speed and empathy to customer interactions. Our platform automates responses to repetitive questions around return policy, order status, etc., and saves time for customer service agents, who can then proactively turn website visitors into paying customers. It can work as an add-on with existing tools (Zendesk, Shopify, Gorgias, etc.) or become a standalone customer service platform.

We are:
🚀 Growing fast. We plan on keeping the Team growing! You’ll have a lot of autonomy and impact as we grow.
🏈 Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team.
🧑‍💻 Remote-first and hours are flexible. We allow everyone to figure out the best ways to collaborate with their team. At the end of the day, it's about delivering! Those in Poland can work from our offices in Cracow and Warsaw.

We strive to be:
💪 Ambitious and innovative. We don’t settle on existing solutions and keep looking for better ways to tackle challenges.
👻 Bold and free-thinking. We trust our employees to find the best solutions.
🤸‍♀️ Agile and high-performing. We work smarter, not harder. We use our OKRs to keep ourselves focused.
🤠 Unafraid of change. Zowie is growing, and the market is changing. We thrive in an ever-evolving environment.

What you'll do:

    • Develop and Execute Content Strategy: Craft a comprehensive content strategy that aligns with Zowie's business goals, focusing on lead generation, brand awareness, thought leadership, and customer engagement.
    • Cross-functional Collaboration: Work closely with teams across Marketing, Sales, Customer Success, and Product to produce and distribute content that educates and guides prospects through their buying journey.
    • Content Creation and Management: Create engaging content, including practical guides, whitepapers, case studies, webinars, blogs, and social media posts. Manage the editorial calendar to ensure the timely delivery of high-quality content.
    • Market and Audience Analysis: Stay informed about industry trends and conduct audience analysis in collaboration with PMMs and Campaign managers to identify content gaps and opportunities for lead gen and thought leadership.
    • SEO and Content Optimization: Work with internal and external SEO experts to optimize content for search engines and enhance organic traffic. 
    • Performance Analysis: Use analytics tools to assess content performance and contribution to the sales pipeline and adjust strategies to maximize ROI.
    • Relationship Building: Establish and maintain relationships with eCommerce influencers and partners to broaden content reach and amplify the Zowie brand​.

Ideally, you'll bring with you:

    • 5+ years in content strategy and creation, preferably in the B2B SaaS industry
    • Demonstrated success in developing and executing strategic content marketing campaigns that drive leads and conversions
    • Strong editorial skills, exceptional storytelling, and copywriting abilities, adapting content for various channels and audiences
    • General understanding of SEO best practices and experience using analytics tools to measure content performance
    • Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment
    • Strong collaborative skills to work effectively with cross-functional teams

It'll be awesome if you have:

    • Experience working in or with midsize to large global eCommerce brands
    • Skill in creating content that appeals to C-level executives, understanding their decision-making processes and priorities
    • Technological know-how with content management systems, understanding of UX design principles, and digital marketing experience
We will offer you:
👉 Employee Stock Option Plan (ESOP). You’re a part of our company’s future success.
👉 Unlimited paid time off. We trust each other and don’t count days.
👉 Great company offsites and individual integration budgets. We spend time together in person to strengthen our team.
👉 Health benefits. We offer an additional health insurance package.
👉 Development budget. We want to grow personally and professionally together.
👉 Home-office funds. Make yourself a comfy space for work on a daily basis.