Content Writer - Flagship

Paris, France /
Marketing – All /
The Flagship marketing team is seeking a Content Writer, to support inbound lead generation, outbound campaigns, product launches, and other high-growth initiatives by creating engaging content that attracts, converts, engages, and retains users.

What you will do :

    • Become an expert in Flagship’s products and solutions and apply the Flagship voice and tone in marketing materials.
    • Work with internal cross-functional teams to write copy for various marketing asset types including factsheets, sales collaterals, emails, user stories, testimonials, landing pages, ebooks, web copy, digital ads and blog posts.
    • Conduct thorough research on our industry-related topics, generating ideas for new content types.
    • Maintain an editorial calendar to keep stakeholders informed of upcoming content.
    • Track and measure content performance and adjust strategy to meet business goals.
    • Write clear marketing copy to promote our products/services.
    • Writing SEO-optimized web content, pages, microsites, banners, and moreProofread and edit blog posts before publication.
    • Coordinate with marketing and design teams to illustrate articles.
    • Write email nurture campaigns that move prospects through our funnel.
    • Identify target audience needs and gaps in our content and recommend new topics that are aligned to target personas’ needs and search intent.
    • Collaborate with broader marketing partners to align and validate accuracy of new content being authored.E
    • dit the work of other writers or freelancers as needed.
    • Ensure consistent brand voice and messaging across all communication channels (style, fonts, images, and tone).Update website content as needed.

What we are looking for :

    • Outstanding grammatical, writing, and editorial skills with English proficiency.
    • 2+ years of equivalent experience writing website copy for a B2B, SaaS, or technology company.
    • Excellent research and editing skills.
    • Demonstrated experience authoring engaging, compelling, optimized B2B website content with the goal of educating and converting website visitors.
    • Experience writing for organic search intent and familiarity with SEO methodologies.
    • Ability to pivot from short format to long.