Product Marketing Manager

New York City, NY /
Tech & Product – Product /
Full-time
AB Tasty (www.abtasty.com) is the customer experience optimization company rated as one of BuiltIn NYC's Best Places to Work (SMB). We help build the internet of the future by allowing brands to address their users in a personalized way. Images, messages, page structure...everything can be adapted to meet the needs, wishes, and emotions of website visitors or app users.  AB Tasty isn't about helping brands to push a hard sell. We're about helping them sell better, by creating more positive consumer and better user experiences across all their digital properties.
 
We must be on to something, since we're proud to say we have:
·       900+ customers, including AshleyHomeStore, Assurant, Cartier, L’Oreal, USA TODAY, and Sephora
·       240+ employees in 6 countries on 3 continents (Americas, Europe, Asia)
·       Raised $64 million to grow globally
·       Bonus: we're nice, too, we promise!
 
2 prerequisites if you want to join the AB Tasty team:
·       Be a genuinely kind person! (we take this one seriously, it's half the battle in the recruitment process)
·       Have a passion, whatever it may be :)

As a member of our Product team, you will be leading the storytelling for our products & platforms. You will be the product evangelist and play an integral role in organizing market launches. You are the glue that binds our product strategy to the tactics we need to drive success and to achieve results through our products & platforms.

Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

A few examples of your responsibilities

    • Create go-to-market plans, translating technical details and features into stories that resonate with customers and differentiates our product in the market
    • Orchestrate the successful execution of market launches, synchronizing launch calendars, presentations, sales training, timelines and documentation with Product Managers, Customer Success, Marketing & Sales enablement teamsCraft standardized product materials, including messaging & positioning documents, sales sheets, content briefs, storyboards, and more.
    • Be the market expert. You get out of the building, invest time to develop your expertise on users & buyers - and know how to crush competitors!
    • Be a product expert. Always seek out opportunities to increase your product understanding and expertise.
    • Drive adoption of the Product-Led Growth go-to-market strategy throughout the organization.
    • Evangelize customers and internal teams about our value propositions and their benefits with our Product Managers.

What we offer

    • Huge impact. Information you gather on the market and spread to our team can be a real game changer to help them close new deals.
    • The opportunity to unleash your creativity. You’ll be free to use your imagination to envision and implement a market intelligence strategy to guide the decision-making process of Sales.
    • No micromanaging. Be the owner of your effort - you’ll be one of the team and fully trusted to take responsibility for your tasks. You’ll have every incentive to make a real impact.
    • International reach. Our audience is wildly international, and our team is too. Although our HQ is located in France, our company language is English.
    • Continuous education. We offer many opportunities for each employee to learn and grow  from a mix of professional and non professional topics (a few examples of our permanent or latest classes: French lessons, blockchain, coding lessons, mental health coaching, vegan cooking, …).
    • Unique career opportunity. By joining a fast-growing company that’s making waves in the tech industry, you’ll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible.
    • Lots. Of. Fun. Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes, parties, and a company-wide retreat every year with employees from all countries gathering for 2 days of fun.
    • Remote working, flexible schedule. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible for your work, no matter where you are or what schedule you’re keeping.
    • Time for yourself. After a year within AB Tasty, we offer you a day off during which we simply ask you to think about your career expectations with us. It's not always easy to find time for introspection and to envision what path can lead us to a happy career so we offer a Retreat Day as an opportunity to reflect on that. We not only aim to succeed, but also to make you succeed.

What we look for

    • A bit of experience. Experience with product marketing and developing messaging/positioning . 3+ years of experience conducting market research and analyzing complex data.
    • Great writing skills. You have proven ability to synthesize research findings into key insights that resonate with cross-functional audiences. You are able to craft content and clearly articulate differentiation.
    • Drive. Excellent organizational and time management skills. You’re energetic, hard-working, and have the will to persevere through adversity until the job is done - and done impeccably. You’re massively into getting results, and always aim for excellence in what you do.
    • Initiative. Once you understand the scope of a project, you’re able to work independently, often coming up with ingenious ways to reach your goals. In addition, you’re constantly exploring the world around you, looking for new ideas and opportunities.
    • Passion for the field. You breathe data & technology: you’re not afraid of web analytics tools like Google Analytics or other data tools.
    • Great communication skills. You’re a good communicator: must be a strong speaker, comfortable in front of large, senior groups, and a solid writer.
    • Team Spirit. You’re a Team Player with excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
    • Proficiency in English. You speak and write English  to a native level; you have excellent written and verbal communication skills as there is a heavy amount of writing and presenting/selling ideas in this role. Native-level French/German/Spanish is a plus.
Stay in Touch
Does this role not quite match your skills, but you’re still interested in what we're doing? Stay In Touch and be one of the first to hear about future opportunities!

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.