Brand copywriter

Paris, France /
Marketing – All /
AB Tasty is looking for a creative brand copywriter to lead social media and digital content, providing sharp copywriting and design support as part of the Global Content Team. This position reports to the senior content manager and will help plan and execute strategic top-of-funnel content marketing initiatives such as social media campaigns, landing pages, customer case studies, whitepapers, longform thought leadership, email campaigns, etc.

What you will do :

    • Conceptualize and write captivating copy for website, print collateral, online ads, video, infographics, email nurturing, etc.
    • Understand and incorporate AB Tasty's positioning, messaging and tone of voice in all marketing materials.
    • Take the lead on writing/editing diverse range of topics such as experimentation and feature management
    • Collaborate with global marketing, partner marketing and local markets to curate, create, publish and promote assetsImplement SEO best practices to landing pages, microsites, banners, etc., to drive web traffic
    • Conduct thorough research on our industry-related topics, generating ideas for new content types
    • Manage editorial production calendar and localization for different regions to hit deadlines
    • Track and measure content performance and adjust strategy to meet business goals
    • Interview internal and external subjects with a journalistic eye to develop new story ideas
    • Own and build the social media strategy with clear, creative and concise copyPivot between short and actionable copy to long-form mediums such as whitepapers, opinion pieces, blogs, etc.
    • Build content to optimize the top-of-funnel customer journey and deliver the right message at the right timeTurn complex data and tech subjects into compelling stories for persona-based narratives

What we are looking for:

    • Minimum 4 years of content experience in the B2B, SaaS or technology space with a solid portfolio
    • Impeccable grammar with English-native proficiency
    • Strong knowledge of editorial process and content marketing practices
    • Communication skills to collaborate, present and evangelize the AB Tasty brand
    • Experience writing for organic search intent and working knowledge of linking and SEO
    • Ability to handle multiple projects simultaneously while remaining flexible and consistently hitting deadlines
    • Familiarity with Adobe Creative Suite from Photoshop to Illustrator to support design needs