Senior Product Manager - Personalization

Paris, France /
Tech & Product – Product /
AB Tasty ( helps build the internet of the future by allowing brands to address their users in a personalized way. Images, messages, page structure...everything can be adapted to meet the needs, wishes, and emotions of website visitors or app users. 

AB Tasty isn't about helping brands to push a hard sell. We're about helping them sell better, by creating more positive consumer and user experiences across digital properties. 

We must be on to something, since we're proud to say we have: 
750+ customers, including Sephora, Land Rover, Cartier, and Ashley HomeStore
200+ employees in 6 countries on 3 continents (Americas, Europe, Asia)
Raised $25 million to grow globally.

Our Product organization is divided into 4 Features Teams, each composed of one Product Manager, one Product Designer, one Tech Lead and 4-6 developers. The Feature Team can apply a specific framework for delivery process : Scrum, Kanban, Scrumban… and use their own tools for the discovery as well (no rules, only framework).

As a Senior Product Manager for the personalization feature team, you will have complete ownership of the Personalization product at AB Tasty. This means owning the personalization product roadmap to reach the North star metric, by :
- Finding customers’ problems & opportunities : desirability about your product.
- Defining user stories, acceptance criteria, and pairing with product design & engineering to deliver solutions : feasibility of the proposed solution.
- Know if your product will be able to return value to the company by doing meeting with Sales (renew or new business meetings) : viability of your product

An attention to detail and eye for quality are critical to your success, along with an ability to clearly articulate how we solve our customer problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.

For this job, you must possess a unique blend of business and tech savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand customer problems, and find innovative solutions for the broader market.

This is an opportunity to learn and see your actions make an immediate impact.

This job is for someone who loves a challenge and wants to work in a fast-growing international company. 

Your mission as a senior PM:


    • You master your market:  we’re in a 7,000+ competitor space. We’re fighting everyday for customer budget and battle with very diverse competitors. You’ll have to champion competition, provide oversight, and help position and differentiate against them.
    • You’re able to discover product opportunities: you’ll pair with a product designer and work closely with customers, sales, services, customer success, and engineering to discover new problems, and prioritize features based on data evidence, testing, north star metrics, and OKRs.
    • You build, measure and learn continuously: you’ll foster a culture of data-driven decision making by proactively measuring the impact of what you’ll build, you’ll make mistakes, iterate, and continuously improve (aka Kaizen).
    • You always fight complexity: it is complex to keep things simple. Being lean is your way of life, you thrive to make the minimal investment (I did not say MVP) that will bring the highest value to your users.


    • You deliver continuously: you own and write comprehensive product opportunity assessments and specifications. You develop epics, user stories, workflows, acceptance criteria and initial prototypes with Product design, and partner with engineers along the way to deliver impactful features … and this continuously.
    • You ensure smooth release:  you lead and collaborate with Product Marketing, Product docs & learning, Customer Success and Sales enablement on all readiness activities, including product testing, internal user training, rollout and product support.
    • You’re not alone: SaaS platforms are more powerful than point solutions. You analyze potential partner relationships for your product area because we live in an ecosystem.

What we are looking for :

    • You have proven 5+ years product management experience. You can demonstrate a strong track record of achievements  in designing, building, delivering impactful products & services from a business and usage perspectives.
    • You are Customer-Centric: you are the voice of the customer because you meet with them regularly,  and you ensure features do bring value to them.
    • You breathe and leave technology:  you are a curious person, and like “playing” with new apps and tools, you are coding, or know what it takes, and you master.You’re able to define 
    • “A-team” plans: you plan in advance and can anticipate potential risks (technical, operational, legal or business).
    • You always are one step ahead, able to zoom in to solve operational problems as well as to zoom out to present a clear strategic roadmap. 
    • You’re a top notch communicator: you must be a strong speaker and storyteller, comfortable in front of large, senior groups.
    • You’re able to craft light & “easy collaboration” specs: your design and copywriting knowledge is a plus as you will be expected to develop specifications, opportunity assessments, 6-pagers and other light specifications.

    • Academics: you own a Bachelor degree in a technical discipline - Computer Science, Technology, Engineering, Maths- or equivalent experience or equivalent professional experience;You’re data-driven: every project you launch starts with KPI definition and objectives.
    • You see data as a strategic asset for the  company and you try to maximise it in every project you start.You’re a team player: you go to see others when Slack isn’t efficient. You like to interact with other colleagues and take them to a have beer.
    • You’re fast & entrepreneurial: experience in strong growth environment where company changes every 6 months, ability to pivot quickly or take decision with only part of the information.
    • You’re english-first: you have excellent written and verbal communication skills as there is a heavy amount of writing and presenting/selling ideas in this role. Native English is a plus
    • Bonus: If you already worked in e-commerce, started your own company (even if a failure), these are extra bonuses !