Sr Director, Product Marketing

Marketing – Marketing /
Full-time permanent /
About Achievers
The "Achievers Employee Experience Platform™" empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at to learn more, and check out our platform in action here. Join us in our mission to Change the Way the World Works™!

Our commitment to you:
At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

As the Sr Director of Product Marketing at Achievers, you will be responsible for crafting and executing comprehensive product marketing strategies, including pricing, to drive the success of our employee recognition software. This role requires a strategic thinker with a deep understanding of the product, market, strong leadership skills, and a passion for creating impactful marketing programs, including pricing models that align with business objectives.


    • Product Positioning and Messaging:
    • Develop and refine product positioning and messaging that clearly communicates the unique value propositions of Achievers' employee recognition solutions.
    • Ensure consistency in messaging across all marketing channels and customer touchpoints.
    • Work with product management to support the development of roadmaps meeting customer needs.
    • Go-to-Market Strategy:
    • Lead the development and execution of go-to-market strategies for new product launches and feature releases.
    • Collaborate with cross-functional teams to ensure successful product launches and market penetration.
    • Developing annual Marketing Plans / Calendar
    • Pricing Strategy:
    • Develop and implement pricing strategies that maximize revenue and profitability while remaining competitive in the market.
    • Conduct market research to inform pricing decisions and adjust strategies based on market dynamics.
    • Market Intelligence:
    • Conduct ongoing market research to stay informed about industry trends, competitive landscape, and customer needs.
    • Translate market insights into actionable strategies, including pricing adjustments and value-based propositions.
    • Content Development:
    • Oversee the creation of high-quality and compelling marketing collateral, including product datasheets, case studies, and presentations.
    • Collaborate with content marketing teams to ensure product-related content aligns with overall marketing goals.
    • Demand Generation:
    • Work closely with demand generation teams to develop and execute effective marketing campaigns that generate leads and drive pipeline growth.
    • Analyze campaign performance and optimize strategies to maximize impact.
    • Sales Enablement:
    • Provide enablement / sales teams with the necessary tools, training, and resources to effectively sell Achievers' products, including pricing guidelines.
    • Develop sales collateral, presentations, and training programs to support the sales process.
    • Cross-Functional Collaboration:
    • Collaborate with product management, sales, marketing, and customer success teams to ensure alignment across all functions.
    • Foster strong relationships with key stakeholders to drive successful product launches and ongoing marketing initiatives.


    • 10+ years of experience in product marketing, with a focus on B2B SaaS solutions.
    • Proven track record of developing and executing successful product marketing and pricing strategies.
    • Strong leadership and team management skills.
    • Excellent communication and presentation skills.
    • Experience in the HR or employee engagement industry is a plus.
    • Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
Why you’ll love working at Achievers:
We are passionate about disruptive technology that’s rooted in science, research and data.
We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!
We foster an environment of connection, security, and community. You’ll feel at home, without reservation. 
We believe in moving quickly, failing fast, and adapting to change. 
We enjoy coming to work every day because we believe in our product and love our culture.
We’re committed to achieving excellence in everything we do. 

Benefits & Perks for permanent full time employees:
·      Competitive Pay 💰
·      Parental Leave Top-up 👶🏼
·      Health Benefits and Life Insurance Coverage Upon Your First Day  🩺
·      RRSP Matching 🙌🏼
·      Flexible Vacation  🏖️ 
·      Employee and Family Assistance Program  🤝🏽
·      Full access to the LinkedIn Learning Library 👩‍💻
·      Internal Mentorship Program  🎓
·      Employee-Led Employee Resource Groups  👏🏼
·      A beautiful office space located in Liberty Village, Toronto 🇨🇦
·      Participation in our Points-based Employee Recognition Program ✨ 
·      Opportunities for professional development and career growth 📈 
Our work environment:
Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates to apply to join our A-Player family. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Achievers is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.