Director of Customer Reference Programs- US Remote
US-Remote /
Marketing – Corporate Marketing /
Full-Time
/ Remote
Our Vision is to be the Most Trusted, Flexible and Easy to Use Hybrid Cloud Data Platform. Actian is transforming industries by empowering companies to accelerate application modernization and simplify the Cloud journey. Our customers use the Actian Data Platform to unify their siloed data, explore and securely exchange data to run a variety of analytic workloads that provide real time business insights at a fraction of the cost. We have 24 of the Fortune 100 companies using Actian technology in some of the most mission critical applications that impact your daily life.
The role
Actian is hiring an experienced marketing professional to build and manage all aspects of our customer reference and evangelism program. As the Director of Customer Reference Programs, you will create the strategy for this program, develop and operationalize the processes, and execute the day-to-day activities. This role reports directly to the Chief Marketing Officer.
The Customer Evangelism program is being developed to leverage the power of the customer base to amplify the Actian story in the market. Core aspects of the program include developing of a repeatable and scalable customer reference program, capturing customer testimonials, establishing an executive briefing program, driving favorable online reviews, and creating a customer awards and accolades program.
The ideal candidate for this role is passionate about our customers and working cross functionally with customer-facing roles to understand customer needs and build relationships that are mutually beneficial and will earn us their advocacy in return.
About Actian Sales Culture
Actian is always innovating - not only in our technology, but also in our go-to-market strategy and in how we invest in our people. Our sales leadership is committed to building the best sales team in the data management industry. This means, inspiring and enabling success for everyone on the team. We not only equip you to be successful and close business, but we want your feedback and input on how we can continue to be Better, Stronger and Faster together.
Responsibilities:
- Develop and execute the strategy for the Customer Evangelism program.
- Capture customer stories on video (and/or written format) by working with Sales and Customer Success to identify powerful stories, including proper approval, intake, and management of the end-to-end process
- Create a scalable peer-to-peer and peer-to-many customers reference program.
- Develop an executive briefing program beginning with a virtual/remote program and working toward a physical Executive Briefing Center which highlights Actian’s solutions and enables top-to-top dialogue with customers and prospects.
- Establish the processes and systems for tracking customer participation, references, logos, stories, and their usage so we have a clear view of what’s available and a history of a customer’s involvement with Actian
- Build the strategy for how we empower happy customers to become brand advocates, in partnership with key stakeholders across marketing, sales, product, and customer success.
- Drive the processes that encourage happy customers to submit online reviews to sites such as Gartner Peer Insights, G2Crow, Capterra, and others.
- Cultivate mutually beneficial relationships that shine a light on customers’ innovation and activate storytelling on our behalf in blog posts, case studies, webinars, events, media, etc.
- Implement a program to highlight our customers via industry awards and accolades.
Requirements:
- Bachelor's degree in communications, marketing, or related field
- 5+ years of experience managing cross-functional advocacy/reference/executive briefing programs.
- Experience in SaaS, tech, software and/or data analytics
- Strategic thinker who is excited and able to roll up sleeves for hands-on execution.
- Results oriented individual contributor that could potentially build a team over time.
- Ability to work cross functionally with sales, marketing, product, engineering, and customers success, putting the customer at the center.
- Process oriented to create new customer programs from scratch.
- Strong storytelling and communications skills with an eye for video production
- Comfortable working in a fast-paced environment with a positive attitude
- Understanding of the value of customers as advocates for a brand
- Previous Customer Service, Customer Success, or Account Management experience
- Technical knowledge of the online digital review/reference sites, marketing tools and channels, including Customer Reference platforms
- Familiarity with B2B marketing, lead generation, and sales processes
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
