Senior Marketing Operations Specialist
Heredia
Marketing – Marketing /
Full-time /
Hybrid
ActiveCampaign's Marketing Operations team is seeking a Senior Marketing Operations Specialist to optimize and measure effectiveness of marketing campaigns and initiatives. In this role, you would help set-up and maintain automation workflows, email campaigns, forms, landing pages, etc. for various business use-cases. You would play a key role in analyzing data and providing actionable insights to promote business growth. You would also be partnering with our Demand generation and Sales teams to facilitate data transfer across various platforms. Commitment to objectivity, data integrity and collaborative approach will set you up for success within our team of amazing marketers.
What your day could consist of:
- Set-up marketing automations, landing pages, forms, tags, custom objects, etc. using ActiveCampaign to capture leads and nurture them.
- Work closely with the Email & Lifecycle teams to create, monitor and report on various campaigns.
- Own the end-to-end process for marketing events/webinar by creating specific workflows for registrations, pre/post event communication, list uploads and reporting.
- Facilitate data transfer requests across various third party platforms via Zapier or through integrations.
- Analyze data across different digital marketing channels (Paid, Organic, Social, etc.) to identify factors that drive customer growth.
- Provide recommendations on Marketing and Product enhancements by analyzing user behavior across different stages of the customer lifecycle.
- Document processes, workflows and establish best practices for smooth day to day operations.
What is needed:
- 4+ years of experience in marketing operations or data analytics.
- Hands-on experience with marketing automation platforms like ActiveCampaign, Marketo, Pardot or other similar platforms.
- Experience with analytical/visualization tools like Looker, Tableau, etc.
- Experience with Google or Adobe suite of products (Analytics, Tag Manager, etc.)
- Experience in writing and optimizing SQL queries.
- Results-oriented self-starter with strong teamwork and problem-solving skills.
- Ability to multitask and prioritize effectively.
- For this position, a Background check is required by ActiveCampaign, therefore, by submitting your information for this position you agree to approve if required the background check.
This is an exciting time to join ActiveCampaign as we build out our new office in Costa Rica. You will be a large part of developing our office culture in this new Central American hub location.
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and Benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive medical and dental benefits paid 100% by ActiveCampaign for you and your dependents
-Complimentary access to mental health resources through Calm and TELUS Health EAP
-Generous paid time off and leave of absence options
-Meal and transportation perks through a reloadable card
-Home office stipend to cover at-home workspace expenses
-Focus Wednesdays, where we dedicate one full day to no internal meetings and no interruptions
-Access to professional development resources through platforms like Hone and Udemy
-Baby swag for every baby born and/or adopted - we love to see our AC family grow!
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave, accompanied by a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow, and promote no matter of gender, race, ethnicity sexual orientation, marital status, political opinion, national origin, social origin, parentage, workers union membership, economic status, religion, age, health condition, disability or any other grounds protected by law.
For this position, a background check is required by ActiveCampaign, therefore, by submitting your information for this position you agree to approve if required the background check.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
