Senior Manager, Go-to-Market Finance

Accounting & Finance – Finance /
Full-time /
Seeking an experienced and strategic Senior Manager of Go-To-Market (GTM) Finance to play a pivotal role in partnering with company leadership across Sales and Marketing. Reporting to the SVP of Finance, this position involves building and maintaining financial and operational models, analyzing key performance indicators, and being an integral part of project teams to improve processes. 

The role demands a strong understanding of finance principles, excellent analytical skills, and the ability to manage multiple tasks in a dynamic, high-growth environment while playing a key role in guiding financial strategies and tools to achieve business objectives.

What your day could consist of:

    • Partner with company leadership (sales, marketing, partners, and sales/mktg operations) to provide financial insights and tools for achieving business objectives.
    • Build and maintain financial and operational models for GTM functions, including sales, marketing, and strategic partnerships.
    • Analyze critical KPIs like CAC, customer lifetime value, and marketing ROI to enhance insights across revenue teams.
    • Act as a key member of project teams to facilitate process improvements as the company evolves.
    • Manage budgeting, forecasting, and financial planning for GTM departments.
    • Conduct detailed modeling for decision-making in senior leadership projects.
    • Work with the broader FP&A team to understand financial analytics and help the organization scale efficiently.

What is needed:

    • BA/BS degree in Finance/Accounting, Engineering, Business, or equivalent experience.
    • 8 years (minimum) experience in finance, banking, management consulting, or a similar environment.
    • Prior experience in a SaaS environment and FP&A is preferred.
    • Strong foundational knowledge in accounting, finance, and operations principles.
    • Proven ability to develop robust models and analyses that inform business decisions.
    • Excellent communication skills
    • Strong interpersonal skills with the ability to build and maintain effective relationships at all organizational levels.
    • Demonstrated capability to manage multiple tasks and prioritize in a fast-paced, high-growth environment.
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at

Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.