Product Marketing Manager

New York, NY
Sales & Marketing – Marketing
Full-time
Addepar is seeking a Product Marketing Manager who is passionate about building go-to-market strategies in an exciting market. You’ll develop a keen understanding of our amazing customers and market and use this knowledge to prioritize and drive the right go-to-market efforts. You will craft the messaging and positioning to further accelerate our growth and design marketing tactics that drive demand and enable the sales and marketing teams.

An ability to grasp and translate technical capabilities into benefits customers care about is critical, as well as an ability to think strategically about Addepar product positioning. Reporting directly to the Sr. Director of Product Marketing, you’ll become an expert in the market, the buyers, how they buy and their decision criteria and will help transfer that knowledge to the sales and marketing teams. You will also lead strategic efforts including gaining a better understanding of the customer as well as our current (and future) competitors, driving new product launches and supporting go-to-market efforts. You will work closely with the product management team to develop and communicate our product strategy while ensuring our sales teams are equipped with everything they need to succeed.
 

What You’ll Do

    • Identify industry, market, and customer needs and opportunities, ensuring a clear and differentiated position for Addepar’s platform
    • Communicate the value proposition of Addepar’s solutions to the sales and marketing teams and develop enablement tools that support sales execution
    • Ensure content (e.g. case studies, sales enablement materials, product videos, web copy, competitive differentiation, white papers) communicates the unique capabilities of our platform in customer language
    • Assist members of the sales team with calls to their customers when appropriate
    • Be the expert on our product and our buyers, how they buy, their buying criteria, and how our software solves their challenges. Conduct market surveys and interviews to build expertise in the market, customers and competitive landscape
    • Partner with the Addepar Academy to deliver relevant sales training on company messaging, product functionality, competitive differentiation and value proposition of Addepar solutions
    • Collaborate on pricing and packaging strategy for your assigned product area
    • Work cross-functionally with all departments in the organization
    • Speak and present both externally and internally to promote our platform and our solutions

About You

    • 5+ years in software product marketing and/or product management in a B2B startup or face-paced SaaS company
    • Ideal candidate has 2+ years of experience working with sales and customer facing teams
    • Bachelors in business, marketing or related industry experience
    • Ability to operate independently and make decisions
    • Proven ability to influence and lead cross-functional teams
    • Superb written and verbal communication skills
Addepar is a leading provider of technology for the wealth management industry. The company’s performance reporting and analytics platform aggregates portfolio, market, and client data all in one place. It provides asset owners and advisors a clearer financial picture at every level, allowing them to make more informed and timely investment decisions. Addepar works with leading financial advisors, family offices, and large financial institutions that manage over $1.3 trillion of assets on the company’s platform. In 2018, Addepar was named as a Forbes Fintech 50 and received Morgan Stanley's Fintech Award for making significant impact to the firm’s mission of continuous innovation. Addepar is headquartered in Silicon Valley and has offices in New York City, Chicago, and Salt Lake City.

At Addepar, we rely on a range of backgrounds, experiences, and ideas. We value diversity, and we’re proud to be an inclusive, equal opportunity workplace.