Product Marketing Manager
San Francisco, CA /
Bring Fresh food to more people!
The fresh, perishable food industry is massive and growing faster than the packaged consumer goods industry. But, to date, most supply chain technologies have been built for non-perishable goods. This technology gap results in suboptimal decision making--causing billions of dollars of excess food purchasing and waste every year.
So we built Afresh (http://afreshtechnologies.com/) with a simple argument: a supply chain company, built specifically for fresh food and using the cutting edge of technology could massively reduce food waste, make nutritious food more accessible, and multiply the profitability of food companies at the same time.
We’ve grown fast. In our deployments with large grocery chains we have reduced food waste by 25-40% and massively boosted customer profits! Our system is now live with several large regional grocers representing hundreds of stores and billions of revenue. Our backers include Innovation Endeavors (former Google CEO Eric Schmidt’s firm) and Baseline Ventures (first money in Stitchfix, SoFi, Heroku, Instagram).
We are a passionate team united by our mission to make an impact in the food system. We hope you'll join us!
What will you be doing?
As Afresh’s first Product Marketing Manager you will be responsible for go-to-market strategy, market analysis, event marketing and positioning of Afresh’s core solution as well as our expanded product portfolio. You will establish a product marketing function and team that focuses on revenue growth and scale by creating timely, authoritative, defensible product knowledge and collaborate with key functions across the organization to build and iterate on a winning go-to-market strategy. We are looking for someone who enjoys tackling new challenges and working in a fast-paced environment that is changing every day.
-Build the Product Marketing function from the ground up.
-Become an expert on Afresh’s solution and a key spokesperson on its value
-Develop and iterate on GTM strategy by partnering with cross-functional teams like product, sales, and business operations.
-Create and continuously iterate on compelling messages that resonate with target personas and segments.
-Enable demand generation with marketing materials like case studies, website and blog content to help establish Afresh as the market leader in fresh food supply chain solutions.
-Partner with product management to develop product positioning and messaging, points of differentiation, market opportunity analysis, and customer proof points.
-Build user guides and other -training materials for Afresh's end customers that clearly communicates our product's value and differentiated functionality.
- Oversee the launches of new products and features, including content creation, and campaign strategy.
What skills do you need?
-3-5 years of industry experience in product marketing.
-A demonstrably successful -background in B2B SaaS product marketing
-Highly collaborative, self-starter, with a tremendous desire and excitement to learn and improve.
-A passion for precision and details, with the ability to manage multiple priorities and tasks simultaneously.
-Strong interpersonal and relationship building skills and a proven track record partnering with product teams to develop roadmap and take products to launch.
-Experience developing messaging and use cases.
- Outstanding written and verbal skills and presentation abilities
- Strong alignment with our core values: Kindness, Candor, Proactivity and Humility.
About 30-40% of food produced worldwide is thrown away, causing nearly a trillion dollars of economic losses, trillions of gallons of wasted water, and billions of tons of greenhouse gas emissions. In the US, about 40% of all food waste occurs at the retail level and downstream, largely driven by insufficient technology and manual processes.
Afresh seeks to tackle some of these big problems around food waste. Born out of Stanford's Computer Science PhD program, Afresh is the first Fresh food supply chain company. We bring the cutting edge of artificial intelligence to Fresh food to minimize food waste.
Our machine learning-powered supply chain solutions are tailored for the many nuances and complexities of perishables. Our first product is a store-level replenishment tool that optimizes the ordering of items in fresh categories -- produce, meat, deli, dairy, bakery, and prepared foods. The goal is to minimize waste and maximize in-stock rate, and consequently, profit.
So far, our results are in line with that goal! Our technology is deployed across the country and used every day—our customers have reduced their food waste by 33-50%+ and significantly improved their profits.
We're growing fast: we're in partnership with several large regional grocers representing 500+ stores and >$10B in revenue. Our backers include Innovation Endeavors (former Google CEO Eric Schmidt’s firm) and Baseline Ventures (first money in Stitchfix, SoFi, Heroku, Instagram).
We earnestly believe that Afresh represents a one-of-a-kind opportunity to have massive social impact, at profitable scale, by employing novel technology—and to have a ton of fun along the way.