Global Head of User Engagement and Retention

San Francisco /
Marketing – Marketing /
Permanent Full-time
Our Company

Afterpay is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time  - helping people spend responsibly without incurring interest, fees or extended debt!
Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay prides itself on having a large segment of loyal customers who see the service as their go-to place for budgeting their beauty and fashion shopping. We recently launched a loyalty program designed to provide extra rewards for our loyal users and to celebrate tier engagement with the brand. The program will also offer a set of benefits to the entire Afterpay audience across their entire lifecycle journey.   

Our growth is a function of 2 things: 1) Attracting a high-quality customer base, 2) Engaging those customers to shop with our merchant partners through our platform.

 In order to make a transformative change in this area, we are searching for a Global Head of Engagement and Retention. This role will report into the Global VP of growth.

The Role

You will shape, build, and operate a global CRM, growth, engagement and loyalty org.  You’ll be able to reel off the best tech in the business and the most advanced data sources, to deliver your goals and establish a toolset and a strategy that will enable us to thrive at x10 our current size.
Owning the shaping of the next chapter of Afterpay’s engagement strategy, you will have access to not only data and tools but also a global team of talented marketers. You will be expected to help them grow to their full potential in their own careers and capabilities while continuing to build out the team. 

You will be comfortable and experienced creating and operating around myriad customer loyalty programs. More importantly, you will know how to build loyalty.  You will know how to successfully navigate the internal matrix of Marketing, Product, Sales and Technology teams to get what you need done. 

Key Responsibilities

- Own global business metrics 
- Shape AfterPay’s global strategy for user growth, retention, engagement, and loyalty across all owned channels including web site, in-app, email push and more
- Design the tach-stack needed to measurably impact usage across all categories and segments
- Deeply understand our users and identify opportunities for growth and optimization at every stage of their lifecycle
- Engage cross-functionally with product, engineering, legal, analytics and creative to build the next generation of growth tools

Minimum Qualifications

- World class experience in driving CRM/lifecycle marketing on a global scale
- World class experience in managing a global team
- Strong strategic and analytical thinking skills
- Creative and empathetic leader
- Merchandising and commerce experience

What We Offer 

● Competitive compensation 
● Medical, dental, vision insurance (100% covered!) 
● Mobile reimbursement and travel/commuter benefits 
● Cool office space in downtown San Francisco (that we hope to get back to soon!) 
● Fun company events & collaborative team 
● Supportive environment 

How to Apply
If you are brave, if you are committed to doing the right thing, if you always keep it real, and your background matches the description above then please apply today! Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.