Go-to-Market Manager for accounting
Lyon 🇫🇷
Strategic Projects – Strategic Projects /
Permanent - Full-time /
On-site
As the Go-to-Market Manager, you will be responsible for developing and executing the go-to-market strategy for our products. You will work closely with cross-functional teams including product management, marketing, sales, and customer success to ensure the successful launch and adoption of our products in the market.
After developing cash flow management and banking connectivity products, Agicap now has the right assets to help automating accounting flows. Indeed Agicap already integrates bank statement, client invoices, and supplier invoices, while having strong connectivity interfaces with the main accounting tools and ERP systems. Your main mission would be to leverage those new capabilities and this opportunity to develop a comprehensive and consistent offer around pre-accounting automation.
Key responsibilities
Product launches coordination:
- Coordinate with cross-functional teams (product, sales, marketing, support, etc.) to ensure a smooth product launch
- Align all marketing teams around a playbook of actions to support a product launch (Support Marketing Managers and Paid team for campaign planning, collaborate with the content team and SEO to plan product-related blog posts and articles, collaborate with studio to build supporting design assets…)
Positioning and messaging: Develop and maintain product positioning and messaging that resonates with the target audience
Pricing: Develop pricing strategies to support product launches while remaining consistent with existing Agicap policy.
Sales Enablement:
- Create sales collateral (pitch decks, case studies, product videos, emails) to support product launches
- Train the sales team on product benefits, value proposition, and basic technical knowledge to support product launches
Market research and analysis: Benchmark competitors and their offerings to identify gaps and build battlecards along product launches
Performance monitoring:
- For main launches, define Total Addressable Market and suggested target acquisition/activation trajectory at D+30, D+90, D+180, D+360
- Monitor and report on acquisition/activation performance with systematic retrospectives at D+30, D+90, D+180, D+360.
Qualifications :
- Master's degree in business, marketing, or a related field.
- 2+ years of experience in accounting and/or a Saas accounting company.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Ability to work cross-functionally and lead teams to achieve common goals.
- Entrepreneurial spirit and strong ownership to lead end-to-end projects in autonomy (milestones, deadlines, interlocutors mapping…)
- Advanced communication skills (written, oral, visual) and ability to interact with multiple Teams (Product, CS, Sales, Marketing), understanding in depth their respective stakes
- High level of exigence regarding all outputs (in terms of structure, writing, business relevance of illustrations and videos of the tool…)
- ‘Doer’ mindset, eager to test and learn by him / herself
- Strong proactivity and willingness to try / dare new directions
- Performance-driven and feedback collection mindset
- Eagerness to discover and learn in permanence, moving forward by going regularly out of one’s comfort zone
- Overall, strong fit with Agicap four values : Impact, Excellence, Team player and Humility
Geography & benefits:
- In one of our international offices: Lyon, London, Berlin, Milan, Lisbon
- Mostly on-site presence, some weekly remote days.
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and innovative environment.
- Career growth and development opportunities.
