Marketing Content Creator Germany (m/f/d)
Berlin 🇩🇪
Marketing – Marketing /
Permanent - Full-time /
Hybrid
About Agicap
Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 550 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the FT120, rewarding the most promising startups in France.
Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid.
Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points. Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.
We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.
These additional resources further fuel our product innovation, allowing us to grow significantly the team by welcoming new talents and accelerating our international expansion across Europe. We are now over 500 people.
We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure!
In collaboration with the Marketing team, your mission will be to make AGICAP the best source of information for SME/Mid Market CEOs, CFOs, and finance teams in Europe, particularly in Germany, regarding cash management, liquidity planning, accounts payable, accounts receivable and overall treasury management.We are seeking a financial journalist profile, or a B2B SaaS content marketer with experience writingabout corporate finance, economics, who has demonstrated expertise in creating high-quality, insightful content. We are not looking for someone primarily experienced in managing freelance writers. Instead, this role requires hands-on content creation expertise: the ideal candidate will be capable of independently crafting valuable, impactful assets that resonate with our target audience.
Responsibilities
- Independently produce high-quality content assets, including ebooks, surveys, blog posts, customer stories, landing pages, social media posts, email sequences, and other formats that support awareness, engagement, and conversion.
- Adapt and localize our global content for the German market (website, campaigns, assets), ensuring relevance and impact.
- Manage the process of updating, enriching, and amplifying existing content libraries for our German content (ebooks, surveys, testimonials, etc.).
- Research industry trends, customer needs, and competitor activities to identify opportunities for content reuse and improvement.
- Measure and analyze content performance to ensure that all content assets contribute measurably to business goals, including lead generation, pipeline growth, and sales conversion support.
- Stay up-to-date on best practices and innovations in content marketing.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- More than 5 years of experience.
- Proven experience as a financial journalist, corporate finance/economics writer, or B2B SaaS content marketer with a strong portfolio of authored content.
- Strong interest in corporate finance and a desire to deepen your knowledge in this field.
- Familiarity with SEO principles.
- Strong project management skills; able to juggle multiple priorities and meet deadlines in a fast-paced environment.
- Strategic thinker who can see the full funnel and ensure content serves multiple stages of the buyer journey.
- Collaborative team player with excellent communication skills, comfortable working across geographies and departments.
- Fluency in German and English. French is a plus.
- Familiarity with tools such as Contentful, Asana, Hubspot, Looker, Figma, Slack is a plus.
