Marketing Content Creator Germany
Berlin 🇩🇪
Marketing – Marketing /
Permanent - Full-time /
Hybrid
WHO IS AGICAP?
Since our foundation in Lyon in 2016, we have been revolutionizing the liquidity planning market for SMEs across Europe. We enable our clients to strategically manage their cash flow - to stay on top of things, to look ahead and to grow. Being part of AGICAP means enabling every business to grow and helping companies achieve their entrepreneurial goals. Through one of the largest FinTech funding rounds of USD 100 million in 2021, we have grown from 3 founders to >500 employees. Most recently in November 2024, we raised and additional €45M with AVP. But we are just getting started and are looking for team players with an entrepreneurial mindset and the will to make Agicap the No. 1 all-in-one tool for cash flow in Europe.
In collaboration with the Marketing team, your mission will be to make AGICAP the best source of information for SME/Mid Market CEOs, CFOs, and finance teams in Europe, particularly in Germany, regarding cash management, liquidity planning, accounts payable, accounts receivable and overall treasury management.We are seeking a financial journalist profile, or a B2B SaaS content marketer with experience writingabout corporate finance, economics, who has demonstrated expertise in creating high-quality, insightful content. We are not looking for someone primarily experienced in managing freelance writers. Instead, this role requires hands-on content creation expertise: the ideal candidate will be capable of independently crafting valuable, impactful assets that resonate with our target audience.
Responsibilities
- Independently produce high-quality content assets, including ebooks, surveys, blog posts, customer stories, landing pages, social media posts, email sequences, and other formats that support awareness, engagement, and conversion.
- Adapt and localize our global content for the German market (website, campaigns, assets), ensuring relevance and impact.
- Manage the process of updating, enriching, and amplifying existing content libraries for our German content (ebooks, surveys, testimonials, etc.).
- Research industry trends, customer needs, and competitor activities to identify opportunities for content reuse and improvement.
- Measure and analyze content performance to ensure that all content assets contribute measurably to business goals, including lead generation, pipeline growth, and sales conversion support.
- Stay up-to-date on best practices and innovations in content marketing.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- More than 5 years of experience.
- Proven experience as a financial journalist, corporate finance/economics writer, or B2B SaaS content marketer with a strong portfolio of authored content.
- Strong interest in corporate finance and a desire to deepen your knowledge in this field.
- Familiarity with SEO principles.
- Strong project management skills; able to juggle multiple priorities and meet deadlines in a fast-paced environment.
- Strategic thinker who can see the full funnel and ensure content serves multiple stages of the buyer journey.
- Collaborative team player with excellent communication skills, comfortable working across geographies and departments.
- Fluency in German and English. French is a plus.
- Familiarity with tools such as Contentful, Asana, Hubspot, Looker, Figma, Slack is a plus.
HOW DO YOU BECOME PART OF THE TEAM?
Our interview process takes between 3 and 14 days and consists of
- First meeting with the Talent Acquisition team
- A role play or case study with the respective department
- Final round with management (and sometimes C-level decision-maker)
A transparent and fast process is a top priority for us - we therefore endeavour to respond to all applications within 48 hours.
We also aim to make everyone feel valued at work. This can only be achieved if our team reflects the diversity of Berlin. Even if you are concerned that you may not meet all the criteria, you can always apply to Agicap. We welcome and encourage everyone - regardless of ethnic origin, skin colour, religion, nationality, gender, sexual orientation, age, marital status or disability status - to apply.
See you soon, your Agicap Germany team!
