Go-to-Market Manager
Lyon 🇫🇷
Strategic Projects – Strategic Projects /
Permanent - Full-time /
On-site
As the Go-to-Market Manager, you will be responsible for developing and executing the go-to-market strategy for our products. You will work closely with cross-functional teams including product management, marketing, sales, and customer success to ensure the successful launch and adoption of our products in the market.
Key responsibilities
Product launches coordination:
- Coordinate with cross-functional teams (product, sales, marketing, support, etc.) to ensure a smooth product launch
- Align all marketing teams around a playbook of actions to support a product launch (Support Marketing Managers and Paid team for campaign planning, collaborate with the content team and SEO to plan product-related blog posts and articles, collaborate with studio to build supporting design assets…)
Positioning and messaging: Develop and maintain product positioning and messaging that resonates with the target audience
Pricing: Develop pricing strategies to support product launches while remaining consistent with existing Agicap policy.
Sales Enablement:
- Create sales collateral (pitch decks, case studies, product videos, emails) to support product launches
- Train the sales team on product benefits, value proposition, and basic technical knowledge to support product launches
Market research and analysis: Benchmark competitors and their offerings to identify gaps and build battlecards along product launches
Performance monitoring:
- For main launches, define Total Addressable Market and suggested target acquisition/activation trajectory at D+30, D+90, D+180, D+360
- Monitor and report on acquisition/activation performance with systematic retrospectives at D+30, D+90, D+180, D+360.
Qualifications:
- Master's degree in business, marketing, or a related field.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Ability to work cross-functionally and lead teams to achieve common goals.
- Entrepreneurial spirit and strong ownership to lead end-to-end projects in autonomy (milestones, deadlines, interlocutors mapping…)
- Advanced communication skills (written, oral, visual) and ability to interact with multiple Teams (Product, CS, Sales, Marketing), understanding in depth their respective stakes
- High level of exigence regarding all outputs (in terms of structure, writing, business relevance of illustrations and videos of the tool…)
- ‘Doer’ mindset, eager to test and learn by him / herself
- Strong proactivity and willingness to try / dare new directions
- Performance-driven and feedback collection mindset
- Eagerness to discover and learn in permanence, moving forward by going regularly out of one’s comfort zone
- Overall, strong fit with Agicap four values : Impact, Excellence, Team player and Humility
- 2+ years of experience in product marketing, product management, or related roles in the SaaS industry would be a plus.
- 2+ years of experience with a TMS, an Account Payables automation, or a Spend Management software would be a plus.
Geography & benefits:
- Lyon with some trips to our international markets (Berlin, Milan, London…).
- Mostly on-site presence, some weekly remote days.
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and innovative environment.
- Career growth and development opportunities.
