Content Specialist (Japan)

Growth – Growth, APAC /
Full-Time /
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

As a Content Specialist, Japan at Airalo, you will work closely with the rest of the User Experience, Brand and Regional divisions to apply the best practices around blog content, social content, SEO, and ASO. The role will be responsible for developing and monitoring different content channels using analytic tracking tools and developing strategies to identify opportunities where Airalo can increase brand awareness and conversion rates and improve organic visibility in those channels.

You will be owning and leading the entire content processes for the assigned country/language from the creative stage to running all tests and reporting on results to stakeholders.

Responsibilities include but are not limited to:

    • Collaborate with the Growth Director to devise content strategies aligned with Airalo's short and long-term goals in the Japanese market, considering cultural nuances and regional trends.
    • Develop an editorial calendar for you market, with the Global team.
    • Create and publish high-quality content across multiple platforms including social media, blogs, and other marketing channels to drive traffic, ensuring adaptation to cultural preferences.
    • Optimize content according to SEO and ASO best practices.
    • Utilize content management systems to analyze website traffic and user engagement metrics.
    • Work closely with cross-functional teams to align content initiatives with business objectives.
    • Implement strategies to enhance user engagement, including the creation of interactive content.
    • Ensure compliance with local laws, such as copyright and data protection regulations.
    • Stay updated with industry developments and generate innovative content ideas.


    • Bachelor's degree and 3+ years of proven experience in content, SEO, and ASO targeting B2C and B2B2C audiences.
    • Strong understanding of SEO, ASO, and web/mobile app campaign measurement.
    • Proficiency in keyword research and analytical skills.
    • Experience in multimedia content creation, including blog, podcast, social media, and video production.
    • Familiarity with analytics tools and market research tools such as SEMrush and Ahrefs.
    • Deep understanding of Japanese culture, consumer behaviour, and market trends.
    • Fluency in Japanese and English with excellent communication skills.

Good to have:

    • Understanding of UX copywriting and technical content.
    • Ability to assess campaign performance and manage CPA targets.
    • Experience working with international brands in an agile environment.
    • Knowledge of eSIM and GSMA-related technologies and services.
    • Background in journalism.
If you are interested in this position, please apply via the link.

We sincerely thank all applicants in advance for submitting their interest in this opportunity with Airalo.