Content Specialist, Brazil
Brazil
Growth – Growth, LATAM /
Full-Time /
Remote
Responsibilities include but aren't limited to
- Working directly with the Director of Growth & developing content strategies aligned with Airalo's short-term and long-term country targets
- Developing an editorial calendar together with the rest of your Global team members
- Collaborating with Airalo Growth divisions to publish blog and other content, including modifying styles and layouts
- Creating and publishing engaging content for the assigned country or countries in the region
- Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language
- Using content management systems to analyze website traffic and user engagement metrics
- Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
- Ensuring compliance with local laws (e.g., copyright and data protection)
- Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content
Must haves
- Bachelor’s degree & 3+ years of proven Content, SEO, and ASO achievement with a large B2C and B2B2C audience
- Excellent understanding of SEO and ASO channel management and best practices
- Strong understanding of web/mobile app campaign measurement and attribution
- A strong understanding of keyword research with excellent analytical skills
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
- Experience in writing app descriptions and titles using researched keywords
- An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
- Experience in creating multimedia content, including blog, podcast, social and video production
- Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
- Fluency in English and Portuguese, with impeccable verbal and written communication skills
Good to have
- Understanding of UX copywriting and technical content
- Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets
- Experience working on international brands
- Experience working on cross-functional teams in an agile environment
- Experience in the travel industry
- Knowledge of eSIM and GSMA-related technologies and services
- Journalistic background
