Senior Director, Brand
United Kingdom / Ireland / Spain
Growth – Growth, Brand /
Full-Time /
Remote
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As Senior Director, Brand, you’ll shape how millions around the world experience Airalo. You’ll craft a brand that is trusted, loved, and impossible to ignore — pairing global consistency with cultural spark to build an identity that feels iconic, deeply human, and occasionally delightfully unexpected. You’ll lead the development and execution of a global brand strategy that enhances awareness, drives affinity, expands market reach, and delivers measurable business impact. Overseeing Airalo’s in-house creative studio and a high-performing team across brand marketing, content, social, and PR, you’ll ensure every touchpoint tells a consistent and compelling story. In close partnership with growth, product, and regional teams, you’ll make Airalo not just recognized, but remembered.
Responsibilities include but aren't limited to
- Own and evolve Airalo’s global brand strategy, from core positioning and messaging frameworks to our overall tone of voice.
- Champion the customer’s voice, using deep insights to create a resonant brand experience that crosses borders and builds affinity.
- Develop and maintain brand guidelines that provide teams with clear structure while also empowering them to push creative boundaries and keep the brand fresh.
- Lead, mentor, and grow a multi-disciplinary in-house creative studio across design, copy, and video, fostering a culture where quality, speed, and boldness coexist.
- Drive the delivery of standout creative for every channel—from scroll-stopping ads to immersive campaigns—by ensuring world-class execution while championing experimentation.
- Spearhead the end-to-end development of daring global brand campaigns that earn attention, spark conversation, and align with key growth goals.
- Define and execute a global social media strategy focused on building engaged communities and brand love through timely, playful, and share-worthy content.
- Utilize social listening and performance data to spot trends, test ideas, and rigorously track brand health, including awareness, sentiment, and cultural impact.
- Provide strategic direction for global public relations, partnering with PR managers and agencies to build strong media relationships and secure consistent tier-1 coverage.
- Craft a distinctive communications voice and seek opportunities to elevate the Airalo brand into broader cultural conversations, moving beyond the traditional eSIM/telecom industry.
Must haves
- A seasoned brand leader with 10+ years of experience shaping global consumer or tech brands.
- You have a proven ability to build brands that feel iconic, globally recognized, and deeply human.
- Equally comfortable in boardrooms and brainstorming sessions, you can translate data into strategy and bold ideas into measurable business impact.
- A strong storyteller who knows when to protect brand consistency and when to break the rules to spark cultural connection.
- Skilled at leading creative teams and collaborating cross-functionally to deliver campaigns that earn attention, drive growth, and inspire loyalty.
- Globally minded with a sharp sense for trends, culture, and how to localize a brand without losing its soul.
- Energized by fast-paced, high-growth environments that blend the need for structure with a passion for experimentation.
- Confident in harnessing AI to spark creativity, shape campaigns, and amplify brand storytelling — always with integrity and brand safety at the core
By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here.
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
