Marketing Operations Specialist

Denver
Marketing /
Full Time /
Hybrid
AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the billion-dollar travel and vacation rental industry—with offices in Denver and Barcelona. Our self-serve platform eliminates guesswork and equips Airbnb hosts with smart and competitive insights needed to succeed in the ever-evolving short-term rental landscape. We also arm enterprise clients with customized reports and in-depth dashboards to ensure they can scale and invest strategically. These customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world. We track the daily performance of over 10 million Airbnb and Vrbo properties across 120,000 global markets. We also collect data from over a million partner properties. This marriage of scraped and source data, enhanced by our proprietary algorithms, makes our solutions the most accurate and comprehensive in the world. We’re firm believers that data isn’t the destination; it’s the starting point. The launchpad. The bedrock for any future-forward business.

The AirDNA Team:
At AirDNA, we’re a team of data enthusiasts on a mission to empower our customers to smartly grow their businesses. And we’re on the hunt for a team leader who can take an agile approach to help us build sophisticated and scalable acquisition strategies. In short: Life is never boring here. And we genuinely live and breathe our company values: Happy, Hungry and Honest. People who are ready to exemplify these values are especially encouraged to apply. We invite you to apply even if you are unsure about whether you meet every single requirement in this posting. We carefully consider every application, not just those that check off all the boxes.

The Role:
The mission of the Marketing Operations Specialist is to enable the marketing team to achieve revenue growth goals through actionable analytics and insights and operational efficiency. This role serves as a bridge between marketing and sales teams to facilitate the completion of revenue-oriented projects and to communicate results to the company. This role will establish best practices and tactically lay the groundwork for scalable operations. They will be an effective partner in strategy creation and function as a collaborative leader to evolve both execution and strategy. This role will report to the Senior Director of Growth Marketing.

Here's what you'll get to do:

    • Manage self-service dashboard that measures full-funnel KPIs to attribute performance by channel, enabling marketing teams to make informed decisions for resource allocation.
    • Manage enterprise dashboard that shows how marketing efforts convert into MQLs > Sales Stages > closed deals - enabling us to identify conversion rates at the various stages and which initiatives/channels contribute strongest performance
    • Regularly inform stakeholders across marketing, product, sales, and finance on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
    • Utilize DOMO, Hubspot, and other analytics tools to extract actionable insights from marketing data, such as campaign performance, customer behavior, and trends.
    • Develop custom reports and dashboards to visualize key metrics and KPIs, providing stakeholders with clear and actionable information.
    • Manage a scalable, best-in-class marketing technology stack and provide training and support to the marketing teams.
    • Administer the marketing budget and ensure marketing expenses are tracking against plan.

Here's what you'll need to be successful:

    • Previous experience in a marketing operations role or similar capacity, preferably in B2B or B2C environments.
    • Strong project management skills, including proactive communication and ability to manage multiple initiatives simultaneously.
    • Experience and understanding of budgeting processes and budget optimization.
    • Skilled in DOMO, HubSpot, or similar analytics tools.

Here's what you can expect from us:

    • Competitive cash compensation and benefits, the salary range for this position is $75,000 - $85,000 per year. 
    • Colorado Salary Statement: The salary range displayed is specifically for those potentially hired who will work or reside in the state of Colorado if selected for this role.  Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications. 
    • Benefits include:
    • Medical, dental, and vision packages to meet your needs
    • Unlimited vacation policy; take time when you need it 
    • Eligible for Company’s annual discretionary bonus program
    • 401K with employer match up to 4%
    • Commuter/RTD benefit
    • Quarterly team outings
    • Continuing education stipend
    • In-office lunch three days a week
    • We have a great office located just a few blocks away from Union Station in the heart of Denver’s historic LoDo neighborhood–high ceilings, exposed brick, a fully stocked kitchen (snacks, espresso, etc.), and plenty of meeting rooms and brainstorming nooks.
    • 16 weeks of paid parental leave
    • New MacBooks for employees
    • Pet-friendly!
$75,000 - $85,000 a year
AirDNA seeks to attract the best-qualified candidates who support the mission, vision and values of the company and those who respect and promote excellence through diversity. We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, creed, religion, sex, age, national origin, citizenship, sexual orientation, gender identity and expression, physical or mental disability, marital, familial or parental status, genetic information, military status, veteran status or any other legally protected classification. The company complies with all applicable state and local laws governing nondiscrimination in employment and prohibits unlawful harassment based on any of the aforementioned protected classes at every location in which the company operates. This applies to all terms, conditions and privileges of employment including but not limited to: hiring, assessments, probation, placement, benefits, promotion, demotion, termination, layoff, recall, transfer, leave of absence, compensation, training and development, social and recreational programs, education assistance and retirement. 

We are committed to making our application process and workplace accessible for individuals with disabilities. Upon request, AirDNA will reasonably accommodate applicants so they can participate in the application process unless doing so would create an undue hardship to AirDNA or a threat to these individuals, others in the workplace or the company as a whole. To request accommodation, please email compliance@airdna.co. Please allow for 24 hours to process your request.