Senior Product Marketing Manager
Tel Aviv / London / Boston / Berlin
SignNow – SignNow Marketing /
Full-time /
Remote
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to transform how their organizations run digitally.
About SignNow team:
We are a passionate and ambitious team of 130+ people on a mission to succeed with our award-winning signature solution – SignNow. SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.
About the role:
As Senior Product Marketing Manager for SignNow, you’ll define how the product is positioned, packaged, and launched—driving acquisition, adoption, engagement, and growth.
You’ll work across Product, Sales, Marketing, and Customer Success, serving as the voice of the customer and the market while shaping GTM strategy and execution.
We’re looking for a tech-savvy, data-driven marketer who leverages AI tools, analytics, and customer insights to drive outcomes. Our ideal candidate translates data into clear findings and actionable recommendations, analyzes user cohorts through the funnel to identify growth opportunities, and thrives in a fast-paced, high-impact environment.
What you’ll do:
- Positioning & Messaging
- Own and evolve SignNow’s positioning in the eSignature market
- Create audience-specific messaging for PLG & SLG funnels
- Apply messaging across web, ads, sales, onboarding, etc.
- Use AI tools to scale and test messaging
- Go-to-Market Strategy
- Build and execute GTM plans for features and initiatives
- Develop launch playbooks and measure impact
- Partner with cross-functional teams to drive awareness, adoption, and expansion
- Market Intelligence
- Research market, competitors, and ICPs
- Capture customer voice via surveys, interviews, AI analysis
- Provide insights to influence roadmap and segmentation
- Enablement
- Create sales assets (battlecards, decks, ROI tools, etc.)
- Support lifecycle campaigns to boost activation and expansion
- Drive advocacy by amplifying customer success stories
What we’re looking for:
- 5+ years B2B/B2C product marketing (PLG required, SLG preferred)
- Proven in positioning, messaging, and GTM frameworks
- End-to-end leadership of product and Tier 1 feature launches across self-serve and sales-assisted funnels
- Strong portfolio of GTM/sales enablement assets
- Analytical, data-informed; skilled in ICPs, segments, user journeys
- Hands-on with AI tools for content (e.g., ChatGPT, Jasper, Copy.ai, Writer), segmentation, and optimization
- Strong cross-functional collaboration & communication skills
- Self-starter, impact-driven, customer-obsessed
Nice to have:
- Experience in B2B/B2C SaaS products
If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.
What we offer:
— Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.
— Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.
— Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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