Email Marketing Team Manager
United States / Poland / Ukraine
Marketing – Email /
Full-time /
Hybrid
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to transform how their organizations run digitally.
And now, we are looking for an Email Marketing Team Manager who is prepared to contribute to the next chapter of our company’s growth.
The Email Marketing Team serves as the go-to folks for all things related to emails and push notifications for our current users.
So what does the Email Marketing Team actually do? The Email Marketing Team is the brain behind every email sent for our suite of cool SaaS products—think pdfFiller, airSlate, signNow, and more. The team handles everything from transactional emails to full-blown promotional campaigns.
But the Email Marketing Team isn’t just about sending emails. They are laser-focused on goals that matter. The team tracks the usual email metrics, but they also focus on the big picture, such as turning dormant users into active ones and keeping current users happy and engaged.
Oh, and the Email Marketing Team is really good at what they do—they have a 99% email deliverability rate to prove it. The team functions as its own unit within the marketing department, but it also serves as the go-to team when other departments need some email expertise.
What you'll be working on:
- Align email initiatives with overarching marketing goals, focusing on maximizing campaign performance, engagement, and conversion rates.
- Optimize email performance through insights implementation, refining segmentation strategies, and continuous improvement of KPIs with a strong emphasis on data-driven decision-making.
- Oversee the planning and execution of email campaigns for each product, assigning tasks to email marketers.
- Work with product and brand managers to refine targeting and segmentation strategies based on data.
- Ensure team members are aligned with overarching goals, prioritize tasks, and lead internal team meetings for collaboration, idea-sharing, and problem-solving.
- Conduct regular one-on-one sessions with each team member, create personalized growth plans.
- Implement an efficient task creation process in Jira for streamlined project management. Monitor KPIs for each product.
What we expect from you:
- 2+ years of experience in management, preferably in a similar industry.
- Proficiency in email marketing with at least one year of practical experience and a comprehensive understanding of email marketing principles.
- Ability to thrive in a fast-paced environment, demonstrating adaptability and efficient time management skills.
- Analytics skills and working knowledge of data visualization/reporting tools (QuickSight).
- Self-motivated, results driven, highly organized, have strong attention to detail & excellent communication skills.
- Demonstrated self-starter mentality, capable of excelling in the dynamic setting of a rapidly growing company.
What we offer:
— Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.
— Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.
— Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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