Campaign Manager
Wroclaw / Białystok / Poland / Romania
Instapage – 201 Marketing /
Full-time /
Hybrid
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to digitally transform the way their organizations run.
Instapage is the leading landing page and conversion platform, empowering marketers to create personalized, high-performing landing pages at scale. By streamlining the process with a user-friendly interface that requires no developer expertise, Instapage enables marketers to quickly design targeted, optimized experiences for any audience or campaign goal. As part of the airSlate family of industry-leading brands, Instapage consistently earns top accolades on user review platforms and boasts exceptional customer satisfaction ratings, underscoring its value and impact.
As our Campaign Manager, you will own the planning, execution, and optimization of marketing campaigns that directly drive pipeline growth, customer acquisition, reactivation, and market awareness. You will work closely with sales, product marketing, and the central marketing team to create coordinated, multi-channel initiatives that engage prospects and customers throughout the lifecycle. From targeted outbound nurtures to product launch activations, you’ll ensure every campaign is strategically aligned, flawlessly executed, and measurable in impact.
Responsibilities
- Outbound Sales Campaigns
- Multi-Channel Marketing Campaigns
- Cross-Functional Coordination
Own the creation and execution of email nurture programs in Outreach and/or email marketing platforms to support outbound sales efforts.
Develop campaigns for stalled pipeline outreach, churned customer win-backs, unconverted lead re-engagement, and seasonal promotions.
Partner with sales leadership to identify high-priority segments and tailor messaging for maximum relevance and response.
Plan and run integrated campaigns across email, paid media, social, webinars, and other channels to support product launches, new customer acquisition, and customer reactivation.
Collaborate with product marketing to develop compelling campaign narratives, offers, and creative assets.
Manage campaign timelines, deliverables, and budget allocations to ensure on-time, high-quality execution.
Serve as the campaign project owner, aligning efforts across sales, product marketing, design, content, and the central marketing team.
Ensure consistent brand voice, messaging, and audience targeting across all campaign touchpoints.
Monitor campaign performance metrics, analyze results, and present actionable insights to stakeholders.
Recommend data-driven adjustments to improve campaign efficiency, conversion rates, and ROI.
Requirements
- Bachelor’s degree in marketing, business, economics, or related field.
- 5+ years of paid media experience with a proven track record of scaling high-budget campaigns for B2B SaaS.
- Hands-on experience managing $2M+ annual paid media budgets across 3+ channels including SEM, with demonstrable ROI improvements.
- Deep expertise in Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, and other paid media platforms.
- Deep passion for emerging channels and unlocking arbitrage opportunities early to drive above market returns.
- Familiarity with full-funnel demand generation and account-based advertising strategies.
- Strong understanding of conversion tracking, attribution modeling, and multi-touch analytics.
- Experience with landing page testing, CRO principles, and dynamic ad creative optimization.
- Deeply passionate about design thinking, and growth hacking.
- Analytical, data-driven mindset with advanced Excel/Google Sheets skills; familiarity with BI tools a plus.
- Strong project management, prioritization, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced environment with a focus on measurable results.
If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.
What we offer:
— Flexible work environment — We value the advantages of in-person collaboration and prioritize work from our offices in Wroclaw or Bialystok. However, we also provide flexible work arrangements to accommodate remote or hybrid options and flexible scheduling.
— Bonuses and compensation — On top of a competitive base salary, we reward our team members' performance with a quarterly bonus to recognize achievements, time, and effort.
— Stock options — At airSlate, our team members are more than employees; they're business partners. We issue stock options that grant ownership in the company, allowing everyone to share in its growth.
— Professional growth opportunities — We are committed to ongoing improvement and welcome those passionate about learning. We cover professional development courses, conferences, literature, English classes, and more for each team member.
— Health and well-being—We prioritize the health and well-being of our team. This is why we provide a Luxmed subscription, a Multisport card for every team member, access to the office's massage room, free lunches, and healthy in-office snacks to sustain your energy. Also, we provide all our team members with Mental Health Days, dedicated days off recognized globally to encourage people to log off and recharge.
— Open communication — We encourage transparent communication from all team members at airSlate. Feel free to share your thoughts, ideas, and concerns with our management team, CEO, any member of our leadership team, or any team lead at any time.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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