Senior Organic Marketing Manager (SEO, LLM, Earned Media)
Wroclaw / Białystok / Poland / Romania
Instapage – 201 Marketing /
Full-time /
Hybrid
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to digitally transform the way their organizations run.
Instapage is the leading landing page and conversion platform, empowering marketers to create personalized, high-performing landing pages at scale. By streamlining the process with a user-friendly interface that requires no developer expertise, Instapage enables marketers to quickly design targeted, optimized experiences for any audience or campaign goal. As part of the airSlate family of industry-leading brands, Instapage consistently earns top accolades on user review platforms and boasts exceptional customer satisfaction ratings, underscoring its value and impact.
In this critical role as Senior Organic Marketing Manager (SEO, LLM, Earned Media), you will own the organic growth strategy for Instapage—across both traditional search and emerging AI-driven discovery channels. You will blend deep expertise in SEO with cutting-edge skills in Large Language Model Optimization (LLMO), ensuring Instapage ranks prominently in both search engines and AI-powered answer engines like ChatGPT, Perplexity, and Gemini. Reporting directly to the Performance Marketing Lead, you will be responsible for developing and executing strategies that drive sustained, high-quality traffic and conversions from organic and AI-driven sources.
Responsibilities
- Own the end-to-end organic acquisition strategy across SEO, LLMO, and earned media to grow Instapage’s visibility across traditional search engines, AI-driven discovery platforms, and other earned media like review sites, listings, affiliates, and more.
- Unlock new growth strategies with a growth hacking mentality to stay on top of trends, detect channel arbitrage opportunities early, and continually experimenting to discover new revenue opportunities.
- Conduct keyword, topical authority, and entity-based optimization to build a competitive edge in high-value segments.
- Optimize Instapage’s content and technical infrastructure for AI answer engines, focusing on prompt structuring, LLM-friendly data formats, and schema optimization.
- Collaborate with content, product, and development teams to ensure all digital properties meet best-in-class technical SEO standards (Core Web Vitals, site architecture, crawlability).
- Monitor and manage content earned media sites and communities like review sites, partner content, affiliate content, listing sites, forums (Reddit, Quora etc.), interest groups (Discord, Whatsapp, LinkedIn) etc., to ensure accurate representation of the brand, and to nurture them into high quality traffic sources.
- Implement data-driven experiments to improve organic click-through rates, featured snippet capture, and AI citation frequency.
- Build and manage a robust backlink acquisition strategy emphasizing authoritative, industry-relevant sources.
- Leverage AI tools for content generation, optimization, and scaling, while ensuring brand consistency and factual accuracy.
- Track and analyze performance across all organic channels, producing actionable insights for ongoing growth.
- Stay ahead of algorithm updates, both in traditional search and emerging AI retrieval systems, to continuously adapt strategies.
- Partner with product marketing, growth, and demand gen teams to integrate organic strategies into broader GTM initiatives.
Requirements
- Bachelor’s degree in marketing, communications, computer science, or related field.
- 5+ years of organic experience across multiple channels including SEO with a track record of driving measurable traffic and revenue growth for a B2B SaaS product.
- Proven experience building organic acquisition programs that generated $2M+ in attributed annual revenue.
- Hands-on experience with technical SEO, content optimization, and backlink acquisition strategies.
- Familiarity with LLMO concepts—including prompt engineering, structured data for AI retrieval, vector search, and RAG (retrieval-augmented generation).
- Passion for SEO, up-to-date knowledge of the Google core updates and their impact, and a deep understanding of the E-E-A-T framework, entity-based SEO, and semantic search optimization.
- Experience with SEO and AI analytics tools (e.g., Ahrefs, Semrush, Screaming Frog, Google Search Console, Bing Webmaster Tools, AI-focused monitoring platforms).
- Excellent project management and cross-functional collaboration skills.
- Exceptional analytical skills with a data-first mindset.
- Clear, persuasive communication skills to influence stakeholders at all levels.
If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.
What we offer:
— Flexible work environment — We value the advantages of in-person collaboration and prioritize work from our offices in Wroclaw or Bialystok. However, we also provide flexible work arrangements to accommodate remote or hybrid options and flexible scheduling.
— Bonuses and compensation — On top of a competitive base salary, we reward our team members' performance with a quarterly bonus to recognize achievements, time, and effort.
— Stock options — At airSlate, our team members are more than employees; they're business partners. We issue stock options that grant ownership in the company, allowing everyone to share in its growth.
— Professional growth opportunities — We are committed to ongoing improvement and welcome those passionate about learning. We cover professional development courses, conferences, literature, English classes, and more for each team member.
— Health and well-being—We prioritize the health and well-being of our team. This is why we provide a Luxmed subscription, a Multisport card for every team member, access to the office's massage room, free lunches, and healthy in-office snacks to sustain your energy. Also, we provide all our team members with Mental Health Days, dedicated days off recognized globally to encourage people to log off and recharge.
— Open communication — We encourage transparent communication from all team members at airSlate. Feel free to share your thoughts, ideas, and concerns with our management team, CEO, any member of our leadership team, or any team lead at any time.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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