Director, Programmatic Media
Chicago, IL
Media – Media /
Full-Time /
Hybrid
WHO WE ARE
Aisle Rocket is a cross-functional agency creating world-class customer journeys. Our work is fueled by data, ignited by creativity and driven by results. The Aisle Rocket crew is represented by diverse talents, backgrounds and expertise. We have one goal — to deliver breakthrough ideas and brand experiences that drive emotional connections with measurable impact. To do that, we live by our core values:
We deliver work that we’re proud of
We are champions of our client’s success
We relentlessly pursue better
We are hard on the work, not each other
We win and lose together
What You’ll Do:
-Own strategy and performance for programmatic DSP buying across display, native, video, audio and DOOH
-Provide expert knowledge of self–serve DSPs and other programmatic technology partners including planning tools, audience and platform inventory
-Serve as main point of contact for key platform partners and DSPs
-Serve as the resident expert in programmatic media driving innovation, best practices, process improvement, and collaboration across media and analytics centers of excellence
-Partner with account services and strategy teams to drive the development of campaign strategy, testing and establishing KPIs/benchmarks
-Act as the day to day client lead and advisor for all programmatic advertising clients
-Contribute to the success, retention and growth of a portfolio of clients across a wide range of business verticals (e.g. retail, ecomm, healthcare, financial services)
-Monitor and optimize campaigns collaboratively with clients, media strategy teams, analytics and creative / UX
-Lead a team of programmatic buying supervisors and specialist including campaign budget management, performance pacing and rapid testing / iteration
-Assist account and media strategy teams in multi-channel strategies
-Experience curating inventory and audiences from public and private marketplaces
-Contribute to quarterly business reviews, and annual planning
-Attend weekly status meetings when needed
What You Bring:
-Minimum of 8+ years experience programmatic advertising and DSP buying
-Deep experience with programmatic channels, strategies, optimizations and reporting
-High aptitude for hands on keys management in various platforms and supporting technologies (e.g. The Trade Desk, DV360, YouTube, Google Campaign Manager, Liveramp) and other prominent DSPS and buying platforms
-Expert experience in selecting advanced quality and attention measurement tools such as IAS, MOAT, DoubleVerify as well as conducting brand / conversion lift studies
-Experience with retail media, dynamic creative optimization, direct partnerships, PMPs and advising in a variety of capacities (e.g. managed services, in-house clients team)
-A full understanding of journey based advertising metrics in programmatic and addressable media including brand and performance measures
-5+ years experience hiring, managing, coaching programmatic buyers and ad ops teams
-High ability to articulate programmatic concepts and recommendations to clients and internal stakeholders
-Motivated by constantly changing media dynamics and a desire to challenge yourself to grow your skill set
-Experience with other media channels a strong plus (e.g. social, terrestrial TV, affiliate, direct mail)
-Multi-task effectively with precise attention to detail
-Strong organizational and project management skills, in addition to excellent written
and verbal communication skills, in a professional environment
-Ability to anticipate and creatively resolve issues and identify opportunities
-Exceptional team player possessing initiative and the ability to operate independently
-BA/BS degree preferred
-Occasional out-of-state travel to clients
WHAT WE OFFER
Flexibility - We have a hybrid office policy centered around the work, the team and our clients. Employees work 2 days per week in an Aisle Rocket office and 3 days per week from a remote location.
Open Ears - We take employee feedback seriously and have multiple channels to better understand what we do well and how we can improve.
Culture Committee - Employees lead the charge on DEI, social events, community engagement, and employee wellness initiatives.
Competitive Benefits - Multiple options for health plans based on your and/or your family’s needs, plus a 401k match and paid parental leave.
Summer Fridays - Summer is the best, and we want you to soak up that Vitamin D!
Aisle Rocket is proud to be an Equal Opportunity Employer. Aisle Rocket recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity, national origin, protected veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, marital status, pregnancy, citizenship status, or any other protected groups covered by federal, state or local laws.
